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Bungalows and Listerine

Dr. Joseph Lister - a 19th Century British physician - is largely responsible for the bungalow craze, but that’s one tidbit that I’ve never seen in my books on architectural history. The fact is, Joseph Lister and his germ theory dramatically changed the way Americans thought about their homes.

For so many years, mothers could only watch in helpless horror as their young children died from any one of a myriad of “common” diseases. And then in the late 1800s, Dr. Joseph Lister discovered that germs were culprit. Mothers and fathers, weary of burying their infants, had a new arch enemy: household dirt. As is explained in the 1908 book, Household Discoveries and Mrs. Curtis’ Cook-Book:

Not many years ago disease was most often deemed the act of Providence as a chastening or visitation for moral evil. Many diseases are now known to be merely human ignorance and uncleanliness. The sins for which humanity suffers are violations of the laws of sanitation and hygiene, or simply the one great law of absolute sanitary cleanliness… Every symptom of preventable disease and communicable disease…should suggest the question: “Is the cause of this illness an unsanitary condition within my control?”

Now that the enemy had been identified, modern women attacked it with every tool in their arsenal. Keeping a house clean was far more than a matter of mere pride: The well-being, nay, the very life of one’s child might depend upon a home’s cleanliness. What mother wanted to sit at the bedside of their sick child, tenderly wiping his fevered brow and pondering the awful question: “Was the cause of this illness an unsanitary condition within my control?”

Because of Dr. Lister and his germ theory, the ostentatious, dust-bunny-collecting Queen Anne, with its ornate woodwork, fretwork and gingerbread fell from favor with a resounding thud.

Simplicity, harmony and durability are the keynotes of the modern tendency. The general intention seems to be to avoid everything that is superfluous; everything that has a tendency to catch and hold dust or dirt. Wooden bedsteads are being replaced by iron or brass; stuffed and upholstered furniture by articles of plain wood and leather. Bric-a-brac, flounces, valances and all other superfluous articles are much less fashionable (from Household Discoveries and Mrs. Curtis’ Cook-Book).

Remember the movie “It’s A Wonderful Life”? There’s a 1920s scene where George Baily and his girlfriend pause in front of the massive Second Empire house. It sits abandoned and empty, deteriorating day by day. This was not an uncommon fate for Victorian manses in post-germ theory America. Who knew what germs lay in wait within its hard-to-clean walls?

The February 1911 Ladies’ Home Journal was devoted to the new housing style: Bungalows. One headline said, “The Bungalow, because of its easy housekeeping possibilities is becoming more popular every year.

And all because of Dr. Lister.

(By the way, Dr. Lister did not invent the popular mouthwash but it was named after him and his discoveries.)

To learn more about the bungalows sold by Sears, click here.

To read another fun blog, click here.

Snow White Kitchen

The "Snow White and Sanitary Kitchen" as seen in the 1918 Sears Modern Homes catalog. Kitchens and baths were usually painted with a lead-based white enamel paint (trim and walls) because it gave the appearance of cleanliness and it was easier to keep track of dirty germs that way (and eradicate them) or so they believed.

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Germ Theory

The Clorox man's claim to fame was superior germ-killing abilities. Note the adoring women praising him. Notice, they're all wearing aprons. "Germicide and disinfectant" is proudly displayed on this dapper bottle's label.

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The Victorian fell from favor really quickly and in its place, the diminuitive bungalow became hugely popular.

The Victorian fell from favor really quickly and in its place, the diminutive bungalow became hugely popular. Look at the Kismet! It's a wee tiny house!

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And yet, it was easy to keep clean and those disease-laden, child-killing germs could be hunted down, rounded up and done away with.

And yet, it was easy to keep clean and those disease-laden, child-killing germs could be hunted down, rounded up and done away with. (Elmhurst, Illinois)

To buy Rose’s book, click here.

To learn more about Sears Homes, click here.

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