In 1919, Sears opened their first “Modern Homes Sales Center” in Akron, Ohio. These were storefronts where you could personally inspect the millwork and lumber that would go into your Sears Home. You could examine the different types of bookcase collonades or pick out your favorite fireplace mantel or choose a delightful sleeping porch!
Typically, Sears put sales offices in cities which had experienced strong sales, and once those sales offices opened, sales of kit homes increased even more. If your city had a Sears Modern Homes sales center, chances are good that you have a plethora of Sears Homes there!
In 1930, there were 48 Sears Modern Homes sales offices in the country. One year later, they were down to 27 offices and by 1933, they had only13 sales offices and two of those were actually the Sears mills in Norwood, Ohio and Newark, New Jersey.
By 1939, there were 19 sales offices for the Modern Homes department, all of which were located “east of the Mississippi and north of the Ohio.” These “stores” probably occupied a small office next door to a Sears storefront or may have been a small space within the main store and their closing in 1940 may have gone largely unnoticed. It’s also likely that these old Modern Homes departments were transmogrified into hardware sections or building materials departments.
I’ve visited a handful of the cities on this list (see below) and have consistently found an abundance of Sears Homes there.
So, is your city on this list? 🙂 Scroll on down to see vintage photos!
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