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How to Properly Identify a Sears Magnolia

Nary a week passes that someone doesn’t send me a note, happily reporting that they’ve spotted a Sears Magnolia in their neighborhood.

And 99.99% of the time, they’re wrong.

Priced at about $6,000, the Sears Magnolia (sold from 1918-1922) was Sears biggest and fanciest kit home. And despite lots of searching, only seven Sears Magnolias have been found.

Like most of the 370 designs of houses offered by Sears, the Magnolia was purposefully patterned after a popular housing style: The Southern Colonial. Here in Hampton Roads, there’s a Southern Colonial Revival in many of our early 20th Century neighborhoods.

However, the Sears Magnolia - the real deal - has several distinctive features that distinguish from “look-alikes.”

The photos shown below give some visual clues on how to identify the Sears Magnolia (the real deal).

The Sears Magnolia was their biggest, fanciest and most expensive home. It was offered from 1918-1922. The picture here is from the 1921 catalog.

The Sears Magnolia was their biggest, fanciest and most expensive home. It was offered from 1918-1922. The picture here is from the 1921 catalog. If you look closely at the badge that shows the price, you'll see that the Magnolia was also known as #2089.

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After World War One (The Great War),

After World War One (The Great War), lumber prices went sky high. Sears catalogs had about a six-week lead time (from creation to publishing). Due to the volatility of building material costs, Sears couldn't keep up on the price info. As an alternate, they just stuck price sheets into the pages of the Sears Modern Homes catalog. See the Magnolia above? This shows the profound reduction in cost, in the Spring 1921 Sears catalog.

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The Magnolia had more than 2,900 square feet (as built). The first floor was pretty busy.

The Magnolia had more than 2,900 square feet (as built). The first floor was pretty busy.

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Heres a close-up of the kitchen

Here's a close-up of the kitchen area and butler's pantry. Notice that there''s a downstairs "lavatory." Pretty upscale for 1921.

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My favorite Magnolia. This one is in Benson, NC.

A picture-perfect Magnolia in Benson, NC.

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And this one is in Canton, Ohio.

And this one is in Canton, Ohio.

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The lumber in Sears Homes was numbered, as is shown in this graphic from the rear cover of the 1921 catalog.

The lumber in Sears Homes was numbered, as is shown in this graphic from the rear cover of the 1921 catalog. The mark is on one end of the lumber, and also on the face of it (typically about 6-8" from the end). "B" was for 2x4s, "C" was 2x6s, "D" was 2x8s.

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Heres a real life example of the marks.

Here's a real life example of the mark on the lumber.

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The Magnolia was also known as Modern Home #2089. If you look closely, you'll see the number 2089 scribbled on this 2x8. This is the basement of the Benson Magnolia. When the house was being prepared for shipment out of the mill in Cairo, Illinois, the model number was written on a few of the framing members. To the right is the name of the family that originally placed the order for this house.

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The Magnolia was offered with both Corinthian (as shown here) and Ionic columns. I havent figured out if this was an option, or if it was dependent on what year the house was ordered.

The Magnolia was offered with both Corinthian (as shown here) and Ionic columns. I haven't figured out if this was an option, or if it was dependent on what year the house was ordered. In the Sears Magnolia, these columns are wooden and hollow. I've found that most "Southern Colonials" (with these two-story columns) have concrete columns. If you think you've found a Magnolia, go rap on the columns and if they're made of something more solid than wood, it is NOT a Magnolia.

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The entry hall of a Sears Magnolia in Irwin, PA.

The entry hall of a Sears Magnolia in Irwin, PA. The details matter. Notice over the door, there's an arched fan light. Many "look-alikes" have a square transom over the door. Learn how to pay attention to these many details.

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Noticee these very disctinctive windows on the Magnolia. Does the house youre looking at have these very samee windows? If not, its probably not a Sears Magnolia.

Notice these very distinctive windows on the Magnolia. Does the house you're looking at have these very same windows? If not, it's probably not a Sears Magnolia.

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If it dooesnt look like this, its not a Magnolia!  :0

If it doesn't look like this, it's not a Magnolia! :)

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Here's another example of a Magnolia (located in West Virginia).

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And another

And another beautiful Magnolia in Syracuase, NY. (Photo is courtesy of Mariel Proulx and may not be used or reproduced without written permission.)

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To learn more about Sears Homes, click here.

To read another really awesome story on Sears Homes, click here.

My favorite blog (an interview with a man who built a Magnolia) is here.

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  1. David Hunt
    April 4th, 2014 at 14:11 | #1

    My wife and I have a Magnolia in New Martinsville, WV.

  2. shelli Cash
    November 2nd, 2014 at 19:10 | #2

    Is the Wolfe Manor in Clovis Ca. A Sears Magnolia? My eleven-year old daughter has loved that house for years and is truly heartbroken that the city is tearing it down.

    She was trying to find pictures of how it use to look.

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