It was described as a “Modern convenience in a typically modern setting” (1928 Sears Modern Homes catalog).

The Montgomery Ward catalog said it, “Answers the problem as to where to keep the telephone.”

The telephone was patented in March 1876.  At the turn of the last century (1905), about 5% of U.S. households had a telephone. By 1930, more than 40% of American homes had Alexander Bell’s fancy new invention installed in their homes.

The new technology brought new housekeeping issues: All those wires were a bit of a mess. The phone niche solved that problem and made this wonderful new convenience even more convenient!

Interested in building one for your own home? Check out the photos below, one of which provides detailed specs.

And as always, if you enjoy the blog, please leave a comment!

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To learn more about beautiful staircases, click here.


The 1929 Sears Building Materials catalog offered this phone niche.

The 1929 Sears Building Materials catalog offered this phone niche for $4.70 (in Fir) or $7.50 (in Oak). Either way, it was a pretty sweet deal. However, that wallpaper looks ghastly.


The Montgomery Ward Building Materials also

The Montgomery Ward catalog described their phone niche as "A Wardway Refinement" (1929).



And it's included "without extra cost."


GVT 1929

Gordon Van Tine also promoted their snazzy extras, but in COLOR!! (1929)


1929 Niche

There's a reason that this image (from the Gordon Van Tine catalog) bears a stunning resemblance to the phone niche shown in the Wardway catalog. Gordon Van Tine printed the Wardway catalogs for Montgomery Ward and fulfilled their orders, too. At least they had the decency to change the words around a bit.


Phone niche in 1927 Builders Woodwork Catalog.

The niches above appeared in the 1927 Builders' Woodwork Catalog. Thanks to Bill Inge for sharing this wonderful old book with me. It's full of fun images, just like this!


phone niche

This image (also from the 1927 Builders' Woodwork catalog) shows some detail on how these niches were built. If you look at the box on the upper right, you'll see the "bell box" in the top. Back in the day, the ringers were not an integral part of the phone. When we lived in Illinois, we had an early 20th Century home that had the two bells high on a kitchen wall. I imagine that it scared the housewife out of 20 years growth whenever those things clanged.


1927 Niche book

Close-up of the niche in the 1927 Builders' Woodwork catalog.



The owner of this Sears Elmhurst (in St. Louis) went to great lengths to restore his phone niche.


Phone niche also

Often, these niches get turned into tchotchke shelves (as seen in a Sears Lynnhaven in Greenville, IL).


Niche Ersela

Ersela Jordan found this niche in a Sears House in Beckley, WV. Finding these old niches with their original varnish/shellac is a rare treat. Notice the surrounding wood trim is also unpainted. (Photo is copyright 2009 Ersela Jordan and may not be used or reproduced without written permission. So there.)


Phone Ersela

Ersela found this niche in a Sears Lexington in Beckley, WV. The colossal egg is a nice touch. (Photo is copyright 2009 Ersela Jordan and may not be used or reproduced without written permission.)


To learn more about awesome built-ins, click here.

To let Rose know that her life has meaning and purpose and that she should continue perusing old catalogs and old books for vintage images and fun stuff, please leave a comment below. Each day, about 1,000 people visit this site. That’s a bunch of people clicking on through. I’m living on love here, so every comment brightens my day and lightens my step and enlivens my soul. Kinda. And on a side note, I’d like to be part of the worldwide effort to educate the American public on the proper use of the word “peruse.” Surely, it must be one of the most-often misused words in the English language (and don’t call me “Shirley”). Most people use peruse to mean, browse, or scan or read quickly. In fact, it means the opposite.

pe·ruse:  pəˈro͞oz/ 1. to read [something], in a thorough or careful way.

“Rosemary has spent countless hours in libraries perusing old magazines and vintage catalogues.”

The End.

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