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A&P: The Little Red Schoolhouse of Retailing?

January 28th, 2011 Sears Homes No comments

In the 1960s, A&P dominated the grocery store line-up here in Southeastern Virginia. Do any of them remain? I don’t know of any in Hampton Roads.

Below is an ad from the 1926 Ladies Home Journal for the “Great Atlantic and Pacific Tea Company.” The “economy rules” line in the advertisement makes sense, but “The Little Red Schoolhouse of Retailing”?

To my further shock, a Google search for the term “Little Red Schoolhouse of Retailing” turned up zero results.

I’d love to know what that’s about. From my 21st Century perspective, I’d say that A&P was striving to be the antithesis of Walmart.

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Interesting advertisement from a 1926 Ladies Home Journal

Interesting advertisement from a 1926 Ladies' Home Journal

Larger view of the same advertisment

Larger view of the same advertisement

To buy Rose’s book, click here.

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