Posts Tagged ‘beckley kit homes’

Orlando in Nebraska

April 4th, 2015 Sears Homes 2 comments

Last year, I was watching the movie “Nebraska” with my daughter Corey, when I asked her to hit pause for a moment. I jumped up, grabbed a camera and took a picture of the tv screen.

My daughter quietly asked, “Sears House?”

Montgomery Ward,” I replied.

We continued with our movie.

As mentioned in a prior blog, I can’t just watch movies or television like normal people. I’m forever looking at the architecture. Doesn’t matter if they’re Sears Homes or not, I like looking at houses. When I was single, I kept hoping to find a dating site that featured pictures of men’s homes, rather than their faces. Some things are so much more important than looks. And then I ended up marrying a guy who lived in a concrete filing cabinet for people.

And then we moved to a fine home after we got married.

Shown below is the house I spotted in the movie “Nebraska.”  As movies go, it was okay, but pretty slow.

However it did have a nice house. Looks like it might be a Montgomery Ward “Orlando.”


To read more about how to identify kit homes, click here.



This foursquare was featured in the movie "Nebraska" with Bruce Dern


Dare I hope

Is it a Montgomery Ward Orlando? Might be.



Montgomery Ward and Gordon Van Tine were one in the same. Montgomery Ward relied on GVT to handle all facets of sales, from catalog publication to order fulfillment. What's the difference between a Montgomery Ward house and a Gordon Van Tine house? Not much. Image above is from the 1918 catalog.



I love reading this stuff.



Classic foursquare, with one difference: No entry foyer. Instead, that extra space is used for a small den or first-floor bedroom. Notice also that it has "good-morning stairs" in the kitchen. Nice touch!



This is the only Orlando I've ever seen, and it's in Beckley, West Virginia.



My friend Ersela found this house in Beckley. For years, people had said it was a Sears House. They were close!


To learn more about Gordon Van Tine, click here.

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A Number of Nice and Natty Niches

December 1st, 2013 Sears Homes 11 comments

It was described as a “Modern convenience in a typically modern setting” (1928 Sears Modern Homes catalog).

The Montgomery Ward catalog said it, “Answers the problem as to where to keep the telephone.”

The telephone was patented in March 1876.  At the turn of the last century (1905), about 5% of U.S. households had a telephone. By 1930, more than 40% of American homes had Alexander Bell’s fancy new invention installed in their homes.

The new technology brought new housekeeping issues: All those wires were a bit of a mess. The phone niche solved that problem and made this wonderful new convenience even more convenient!

Interested in building one for your own home? Check out the photos below, one of which provides detailed specs.

And as always, if you enjoy the blog, please leave a comment!

To read about Hospitality Seats, click here.

To learn more about beautiful staircases, click here.


The 1929 Sears Building Materials catalog offered this phone niche.

The 1929 Sears Building Materials catalog offered this phone niche for $4.70 (in Fir) or $7.50 (in Oak). Either way, it was a pretty sweet deal. However, that wallpaper looks ghastly.


The Montgomery Ward Building Materials also

The Montgomery Ward catalog described their phone niche as "A Wardway Refinement" (1929).



And it's included "without extra cost."


GVT 1929

Gordon Van Tine also promoted their snazzy extras, but in COLOR!! (1929)


1929 Niche

There's a reason that this image (from the Gordon Van Tine catalog) bears a stunning resemblance to the phone niche shown in the Wardway catalog. Gordon Van Tine printed the Wardway catalogs for Montgomery Ward and fulfilled their orders, too. At least they had the decency to change the words around a bit.


Phone niche in 1927 Builders Woodwork Catalog.

The niches above appeared in the 1927 Builders' Woodwork Catalog. Thanks to Bill Inge for sharing this wonderful old book with me. It's full of fun images, just like this!


phone niche

This image (also from the 1927 Builders' Woodwork catalog) shows some detail on how these niches were built. If you look at the box on the upper right, you'll see the "bell box" in the top. Back in the day, the ringers were not an integral part of the phone. When we lived in Illinois, we had an early 20th Century home that had the two bells high on a kitchen wall. I imagine that it scared the housewife out of 20 years growth whenever those things clanged.


1927 Niche book

Close-up of the niche in the 1927 Builders' Woodwork catalog.



The owner of this Sears Elmhurst (in St. Louis) went to great lengths to restore his phone niche.


Phone niche also

Often, these niches get turned into tchotchke shelves (as seen in a Sears Lynnhaven in Greenville, IL).


Niche Ersela

Ersela Jordan found this niche in a Sears House in Beckley, WV. Finding these old niches with their original varnish/shellac is a rare treat. Notice the surrounding wood trim is also unpainted. (Photo is copyright 2009 Ersela Jordan and may not be used or reproduced without written permission. So there.)


Phone Ersela

Ersela found this niche in a Sears Lexington in Beckley, WV. The colossal egg is a nice touch. (Photo is copyright 2009 Ersela Jordan and may not be used or reproduced without written permission.)


To learn more about awesome built-ins, click here.

To let Rose know that her life has meaning and purpose and that she should continue perusing old catalogs and old books for vintage images and fun stuff, please leave a comment below. Each day, about 1,000 people visit this site. That’s a bunch of people clicking on through. I’m living on love here, so every comment brightens my day and lightens my step and enlivens my soul. Kinda. And on a side note, I’d like to be part of the worldwide effort to educate the American public on the proper use of the word “peruse.” Surely, it must be one of the most-often misused words in the English language (and don’t call me “Shirley”). Most people use peruse to mean, browse, or scan or read quickly. In fact, it means the opposite.

pe·ruse:  pəˈro͞oz/ 1. to read [something], in a thorough or careful way.

“Rosemary has spent countless hours in libraries perusing old magazines and vintage catalogues.”

The End.

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