Archive

Posts Tagged ‘homart appliance’

Richard Warren Sears: A Few Fun Facts!

November 28th, 2012 Sears Homes No comments

As mentioned in my previous blog, Richard Warren Sears was my hero, and he really was a marketing genius.

Here’s my #1 favorite story that showcases his brilliance:

Knowing that many households would have both his catalog and the Montgomery Ward catalog, Sears purposefully designed his catalog a little shorter and narrower than the Ward catalog. He knew that when the housewife was tidying up the home, the Sears catalog, being smaller, would be stacked on top of the Wards catalog.

The book Sears Roebuck and Company: 100th Anniversary relates that a Sunday School pupil was asked,”Where did the Ten Commandments come from?” The child innocently replied, “From the Sears, Roebuck catalog.”

Local merchants and owners of general stores were up in arms at the low prices Sears offered in his catalog and the bold promises that buyers could save money by eliminating the middle man. Of course, the middle man that Sears wanted to eliminate was the owner of the general store! In more than a few towns, children were promised a free movie ticket for every Sears catalog they brought into the local store. The catalogs were then piled high and ceremoniously burned in a massive bonfire.

In 1896, the annual sales for the mail order firm of Sears and Roebuck were $1.2 million and by 1914 they hit $101 million. At its peak in 1915, the general merchandise catalog contained 100,000 items in 1200 pages and weighed four pounds.

During World War I, the Sears Roebuck catalog was the book most requested by American soldiers recovering in overseas hospitals. Julius Rosenwald sailed to France in the midst of the Great War (WWI) with four huge wooden crates, each filled with Sears catalogs, for distribution to the American boys lying in a hospital. (The Good Old Days; A History of American Morals and Manners as Seen Through the Sears Roebuck Catalogs.)

According to Sears, Roebuck, USA: The Great American Catalog Store and How It Grew a Sears customer wrote and asked to return several bottles of patent medicine shed purchased from Sears, explaining that the medicine had originally been intended for her husband and he’d since passed on. The clerk who received the inquiry responded by asking the woman if shed like to see a copy of Sears Tombstone Catalog.

The famous Chicago radio station, WLS, actually began as a promotional tool for Sears. In fact, WLS stands for Worlds Largest Store. The station signed on in 1924 with farm reports and weather information. Sears sold the radio station in the fall of 1928.

In the 1930s, Sears sold live baby chicks through their mail order catalogs. The chicks cost ten cents each and safe, live delivery was promised.

In November 1952, Sears announced it would sell the Allstate - a small car with a 100-inch wheelbase, capable of 35 mpg. It was an incredibly “basic” ride, and the first models lacked trunk lids and glove compartments. The little car with a four or six cylinder engine cost $1395 - $1796. Two years later, Sears stopped selling the cars, having sold about 1500. The reason: Sears was ill-prepared to handle the problem of trade-ins.

To see several beautiful photos of this 1950s Dream Machine, click here.

To see a video of the Henry J (the Sears Allstate), click here.

*

house

For 76.99 pounds (British), you can have your own "Henry J" (Sears Allstate) auto. This is a miniature reproduction of the 1952 "Deluxe" Allstate, offered by minimodelshop.com.uk.

*

To order your own Henry J, click here.

*

WLS was originally started by Sears and Roebuck to use wholly as a promotional tool. WLS stands for Worlds Largest Store. Shown here is the first edition of the WLS (Sears) employee newsletter.

WLS was originally started by Sears and Roebuck to use wholly as a promotional tool. WLS stands for "World's Largest Store." Shown here is the first edition of the WLS (Sears) employee newsletter.

*

Sears had a massive lumber mill just outside of Cairo, Illinois. The street was named Sears and Roebuck Road, but in later years, it was split into two dead-end streets by the highway. One side was named Sears Road.

Sears had a massive lumber mill just outside of Cairo, Illinois. The street was named "Sears and Roebuck Road," but in later years, it was split into two dead-end streets by the highway. One side was named "Sears Road."

*

And the other side was named Roebuck Road.

And the other side was named "Roebuck Road."

*

And Garmin never got the memo...

And Garmin never got the memo...

*

To read more about the mill in Cairo, click here.

To read the prior blog about Richard Sears, click here.

*   *   *

A Sears House Designed by “Uncle Sam”! (Part II)

May 31st, 2012 Sears Homes No comments

Thanks to Donna Bakke, we now have photos of a real live Sears Wabash. The house is in Wyoming, Ohio (near Cincinnati), and it’s had a few changes but not too many.

To read the previous article on the Sears Wabash, click here.

Sears Wabash, as seen in the 1920 catalog.

Sears Wabash, as seen in the 1920 catalog.

*

And there are Wabashes in these towns, too.

And there are "Wabashes" in these towns, too.

*

Study the window placement on this floor plan. Theres a pop quiz later on.  :)

Study the window placement on this floor plan. Note there are only two columns on the front porch, whereas typically Sears Homes have groupings of three.

*

Wabash

The Wabash, close-up.

*

Photo is copyright 2012 Donna Bakke and may not

This Wabash is in Wyoming, Ohio and it's a fine example. Those porch columns are pretty interesting. Looks like the traditional Sears column - but it's a double-decker. The Wabash shown here is the mirror image of the image in the catalog. (Photo is copyright 2012 Donna Bakke and may not be used or reproduced without written permission.)

*

Porch detail

Close-up of the front porch. Notice, it has only two columns (where most Sears Homes with this configuration have three columns at each corner).

*

Porch detail on house

What a match! (Photo is copyright 2012 Donna Bakke and may not be used or reproduced without written permission.)

*

To read the previous blog on the Sears Wabash, click here.

To read the blog I  wrote one year ago, click here.

Holy Moly, Another Magnolia?

May 3rd, 2011 Sears Homes 2 comments

A dear soul on Facebook sent me a note this morning asking if I’d taken a look at the house at 1500 James Street in Syracuse, New York. Unable to sleep at 2:00 in the morning, I went looking via Google maps, expecting to be disappointed yet again. At least twice a week, I get a note from someone who is utterly convinced that they’ve seen a Sears Magnolia and every time, they’re wrong.

However this time, they might be right.

Now, I have to use every bit of self-control I have, not to get in a car and drive nine hours to Syracuse and see this house. The picture available via Google maps is unusually poor, and I’m not able to see much detail, and am unwilling to make a pronouncement at this point, but that house at 1500 James sure does look like a Sears Magnolia!

If anyone within the sound of my voice would be interested in getting about 4000 pictures of this house and sending it to me, I would be so very grateful. In fact, I’d send you a copy of any and all of my books you’d like to add to your library. :)  Signed, too. Free books. Just snap a few photos, send them to me and make an authors day!  :)

Updated to add: Having figured out how to use “bird’s eye view” on Bing, I’m becoming ever more confident that this house in Syracuse is indeed a Magnolia.

My kingdom for a high resolution digital picture!!!!

Sears Magnolia

Sears Magnolia as seen in the 1921 Sears Modern Homes catalog. The Sears Magnolia was offered from 1918-1922.

Details on Sears Magnolias front porch

Details on the Sears Magnolia's front porch. The two-story columns are an eye-catching feature. Also notice the distinctive roof lines and unique details around the front porch. At its core, the Sears Magnolia is a classic foursquare with delusions of grandeur.

Maggy in Benson

The Maggy in Benson, NC is a spot-on match.

Sears Magnolia in Canton, Ohio

A beautiful Sears Magnolia in Canton, Ohio

Sears Magnolia

Sears Magnolia in Benson, NC.

Sears Magnolia in Irwin, PA.  (Photo courtesy of Bob Keeling)

Sears Magnolia in Irwin, PA. (Photo courtesy of Bob Keeling) Done in brick, this Sears Magnolia also is not a spot-on match to the catalog page.

Magnolia in South Carolina

The Magnolia in Alabama is also not a spot-on match to the original catalog image. Most obvious is that attic dormer, which is much simpler than the Magnolia dormer. Yet this house in Piedmont Alabama is a Sears Magnolia.

To buy Rose’s book, click here.

* * *