Archive

Posts Tagged ‘homes by sears’

WLS Radio and Sears Roebuck

October 21st, 2012 Sears Homes 5 comments

What is the connection between the famed Chicago radio station - WLS - and Sears Roebuck?

In 1924, WLS began life as a promotional tool for Sears. In fact, WLS stands for “World’s Largest Store.”

On April 9, 1924, Sears own radio station signed on with 500 watts, with offices on the 11th floor of the Sears 14-story “skyscraper” at Homan and Arthington Street in downtown Chicago.

In 1925, the front pages of the Sears Roebuck catalog promised that, “WLS was conceived in your interests, is operated in your behalf and is dedicated to your service.”

It was a short-lived experiment for Sears. Four years after its creation, WLS was sold to the Prairie Farmer Magazine. The studios were moved to the Prairie Farmer Building  (also in downtown Chicago).  In 1960, WLS was sold to the American Broadcasting Company (ABC).

Click here to learn more about the history of WLS.

Hey, is that a Sears House? Click here to learn more about identifying kit homes.

more

In 1925, Sears published its first employee newsletter, known simply as "WLS" (World's Largest Store). Inside the newsletter was a detailed account of The Kelly Family buying and building their own kit home.

*

To read more about the Kelly’s kit home, click here.

To buy Rose’s newest book, click here.

*   *   *

The Halfway House, by Sears & Roebuck

April 22nd, 2012 Sears Homes No comments

In 2002, someone called to tell me that they had a Sears House.  (This was way back in the day when my business cards included my personal phone number.)

The caller said, “I live in Washington, DC and I own a Sears Home.”

I asked if she knew which model it was.

She replied, “I sure do. It’s the Halfway House.”

“The Halfway House?” I asked, hoping I’d merely misunderstood.

“Yes, that’s right,” she said.

I asked if she could spell that for me, and she did. I had heard her correctly the first time.

I knew that Sears sold “The Morphine Cure,” in the early days (a patent remedy for breaking a morphine addiction),  and I knew that Sears offered “The Heidelberg Electric Belt” (guaranteed to restore men’s “vitality”).

But I was not aware that Sears had offered any 12,000-piece reformatory kit houses.

I asked the caller to send me a photo. A few days later, a picture arrived in the mail. It was a picture of the Sears Hathaway.

Sears Hathaway (1921 catalog).

Sears Hathaway, first offered with two bedrooms. (1921 catalog).

*

It was also offered in a three-bedroom model (1928).

In later years, they offered in a three-bedroom model (1928).

*

Floorplan

The third bedroom was created by adding that little bump to the right rear.

*

Sears Hathaway in Elmhusrt Illinois

Sears Hathaway in Elmhurst Illinois - in brick!

*

Perfect little Hathaway in Cincinnati, Ohio.

Perfect little Hathaway in Cincinnati, Ohio. I'm guessing the address is 1627 but I suppose it could also be 1267 (or 2716 in some Mideastern countries). (Photo is copyright 2012 Donna Bakke and may not be used or reproduced without written permission.)

*

Another Cincinnati Hathaway, courtesy of Donna Bakke.

Another Cincinnati Hathaway, courtesy of Donna Bakke. Not sure why it has two doors. Surely this tiny house has not been turned into two apartments! (Photo is copyright 2012 Donna Bakke and may not be used or reproduced without written permission.)

*

Sears Hathaway in Wyoming, Ohio.

Sears Hathaway in Wyoming, Ohio. (Photo is copyright 2012 Donna Bakke and may not be used or reproduced without written permission.)

*

And heres a Halfway House in Hampton!

And here's a Halfway House in Hampton, Virginia!

*

My favorite Hathaway is this one in Newport News, Virginia.

My favorite Hathaway is this one in Newport News, Virginia. It still has its original lattice work on the porch! Every detail is perfect.

*

Comparison of the two images.

Comparison of the two images.

*

Look at the details on the porch!

Look at the details on the porch!

*

And compare it to the original catalog picture!

And compare it to the original catalog picture!

To learn more about Sears Homes, click here.

To learn about Addie Hoyt, click here.

*   *   *