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Sears Magnolia: Not!

January 30th, 2011 Sears Homes No comments

The Sears Magnolia was the biggest, fanciest and prettiest home that Sears offered during their 32 years in the kit home business. According to legend, there were only a few Magnolias built in the country, and heretofore, only six have been found (Benson, NC., South Carolina, Ohio, Pennsylvania and Indiana). The sixth was in Nebraska, and has since been torn down.

Everyone loves Sears kit homes. People are enchanted and intrigued by the idea that you could order a kit home out of a mail-order catalog and have it shipped (via train) to your building site. These were true kits, arriving in 12,000-piece kits (including a 75-page instruction book). Sears promised that a man of average abilities could have one assembled in 90 days.

But there’s another reason we love these homes: They’re beautiful. They’re well-designed and thoughtfully arranged, with nice profiles and proportions and lines.

Recently I was driving through a 1990s neighborhood and spotted this house. (I’m surprised no one has contacted me to report that this is a Sears Magnolia!)   In my humble opinion, this is not an attractive home. It lacks those those proportions and lines and depth that make a house remarkable. It is, to be blunt, flat and uninspiring.

Modern house in modern area

Modern house in modern area

Below is the real deal. A Sears Magnolia in Benson, NC.

maggy_benson_nc

Sears Magnolia in Canton, Ohio

Sears Magnolia in Canton, Ohio

Original catalog image from 1922 Sears Modern Homes catalog

Original catalog image from 1922 Sears Modern Homes catalog

To read more about the Sears Magnolia, click here.

To read more about Sears Homes, click here.

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North Carolina’s Prettiest House: The Sears Magnolia

January 18th, 2011 Sears Homes 3 comments

Thanks to a FOSH (Friend of Sears Homes), I found the 5th known Sears Magnolia in the country. In March 2010, “Joy” sent me a link last week to a news story on a Sears Home in Benson, NC (just outside of Raleigh).  When I clicked on the link, I had no idea the show would be featuring a Sears Magnolia - the Creme de la creme of Sears Homes!

As soon as possible, I left my house in Norfolk, Virginia to make the drive to Benson. Soon, I was parked in front of the Sears Magnolia, staring at her with majestic glee.

The happy owners of the Magnolia allowed me to tour the inside of the house, where I found proof that it was indeed a Sears Magnolia (as if there were any doubt). Click on this link to read more about that.

This was the second Magnolia that I’ve been inside. The first was in Canton, Ohio. In 2002, PBS’s History Detectives did a segment on Sears Homes, and invited me to be part of the program.  After hours of filming, I took a nap inside the house, and that was one of the happiest naps of my life!

There are also Sears Magnolias in Indiana, Pennsylvania, and Alabama.

Below is the Sears Magnolia in North Carolina.

To read more about the Sears Homes in Raleigh, click here.

maggy_benson_nc

Original catalog image from 1922 Sears Modern Homes catalog

Original catalog image from 1922 Sears Modern Homes catalog

Right after WW1 (The Great War) ended, prices went sky high. Sears couldnt keep up with the volatility in the cost of building materials, so they started inserting price sheets into their catalog. This shows the profound reduction in cost, in the late 1920s.

Right after WW1 ended, (also known as "The Great War"), prices went sky high. Sears couldn't keep up with the volatility in the cost of building materials, so they started inserting price sheets into their catalog. This shows the profound reduction in cost, in the 1921 Sears Modern Homes catalog. Post-war hyperinflation is not uncommon.