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Posts Tagged ‘old ads’

The Monitor Top Refrigerator: Way Cool!

July 7th, 2011 Sears Homes 2 comments

In the 1930s, The “Monitor-top Refrigerator” quickly became one of General Electric’s most popular appliances. Its design was based on a sound principle and a highly efficient plan: The compressor sat atop the fridge, and heat extracted from the appliance cabinet naturally moved up and away from the refrigerator.

According to all reports, these were also unusually well-built appliances, with a life expectancy of 25 years - or more. Today, appliance aficionados are always on the look-out for these vintage refrigerators, because with a little work and a few new parts, they can be restored to their original condition and live on - indefinitely.

Heretofore, no one has created a reproduction Monitor Top refrigerator which is a surprise, especially considering how popular these used appliances have become. A thoroughly restored three-door Monitor Top fridge (fully restored) can fetch $10,000 or more. For more information and detail on these appliances, click here.

Incidentally, the monitor-top GE refrigerators got their name from the iron-clad Monitor Ship from The Civil War.


An image from a 1930 magazine, showing the GE Monitor Top

An image from a 1930 magazine, showing the GE Monitor Top

Full ad from a 1930 magazine

The ad reads, "One of the most amazing...and revolutionary triumphs of modern engineering. So remarkable, so unbelievably efficient that the GE refrigerator has established a record of trouble free service unequaled in the entire history of refrigeration..." Further down, it explains that the price was $205 for this modern marvel.

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A&P: The Little Red Schoolhouse of Retailing?

January 28th, 2011 Sears Homes No comments

In the 1960s, A&P dominated the grocery store line-up here in Southeastern Virginia. Do any of them remain? I don’t know of any in Hampton Roads.

Below is an ad from the 1926 Ladies Home Journal for the “Great Atlantic and Pacific Tea Company.” The “economy rules” line in the advertisement makes sense, but “The Little Red Schoolhouse of Retailing”?

To my further shock, a Google search for the term “Little Red Schoolhouse of Retailing” turned up zero results.

I’d love to know what that’s about. From my 21st Century perspective, I’d say that A&P was striving to be the antithesis of Walmart.

To see more vintage ads, click here.

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Interesting advertisement from a 1926 Ladies Home Journal

Interesting advertisement from a 1926 Ladies' Home Journal

Larger view of the same advertisment

Larger view of the same advertisement

To buy Rose’s book, click here.

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