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Posts Tagged ‘Owaneco Illinois’

The True Origins of the Sears Magnolia

February 10th, 2014 Sears Homes 6 comments

The Sears Magnolia, offered from 1918-1922, seems to be a source of a much misinformation and confusion.

Yesterday, someone sent me a link to another purported “Magnolia” in Watseka, IL (719 South Fourth Street). And then a member in our “Sears Homes” Facebook group showcased a quote from author Daniel Reiff (Houses from Books) stating that even though the house in Watseka is not a Sears Magnolia, it may have been an inspiration for the Sears architects.

Built models might have also been an influence [for the Sears Magnolia]. Only one hundred miles from Chicago, in Watseka, IL is an impressive Colonial Revival built in 1903 with many features in common with the Magnolia (Houses from Books, p. 194).

I’d say there are a few other houses that have “many features in common with the Magnolia” - as in thousands.

The Magnolia would be best described as a Colonial Revival, which was a hugely popular housing style in the late 1800s and early 1900s. Sears was not an innovator in anything, most of all, architectural design. They looked at what was popular and created their housing designs accordingly.

Judging from the photos in Houses from Books, much of Reiff’s research was centered in the Northeast, specifically the New York area. Mr. Reiff should have traveled down to the South, because we’re loaded with examples of what is commonly known as the Colonial Revival.

If I felt compelled to connect a specific house to the architect’s creation of the Sears Magnolia, I’d put my money on a 1910-built house in Blacksburg, SC (photos below).

The South Carolina “Magnolia” was built in 1910, and based on the home’s interior moldings, mantels, staircase and some other clues, I’d say that the 1910 build-date is pretty accurate. And although this is a wild guess, I suspect that it MAY BE a pattern book house.

This “SCFM” (”South Carolina Faux Maggy”) is four feet wider and four feet longer than the Sears Magnolia.

When Sears “borrowed” patterns from other sources, they’d change the dimensions a bit, and in the case of the SCFM, it was a bit too big for Sears purposes, so shrinking the footprint made sense.

One more interesting detail: The underside of the front porch (eaves) shows that there are ten brackets across the front of the Magnolia. The SCFM has eight brackets. The Magnolia’s dormer has four of these eave brackets. The SCFM has three. These are the kind of details that matter.

Mr. Reiff also identified a Sears Magnolia in Dunkirk, NY.


A second example of a brick Magnolia can be found in Dunkirk NY, Despite the lack of side wings because of the narrow lot, the similarities to the Sears model are still striking, but the house is much narrower than its model. In fact, although the 93 West Fourth Street is the same depth as the Magnolia (36′1 vs. 36), it is a full ten feet narrower (29.10 vs. 40.0)
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All of which are deal killers. Dimensions matter - a lot. However, Mr. Reiff pulls it out of the fire at the end with this:

The plan of the Dunkirk house is considerably different. Instead of the formal central hallway with staircase and rooms on either side, here the plan is far more compact; One enters the living room which runs across the front of the house in the middle of its long side; the stairs are at one end…Here we almost certainly have an instance of a local builder who studied the illustration in the Sears catalog and created his own version of it, without ordering the plans or, in all likelihood, any of the materials from Sears (p. 196).


Besides, if you were going to name a house “The Magnolia,” would your inspiration come from the frozen North?

I think not.

Now, where is that 9th Magnolia?

To see pictures of all eight Sears Magnolias, click here.

To read more about the “fake” Magnolia in SC, click here.

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If I was going to pick a house to have been a model for the Magnolia, Id pick this house in Blacksburg, SC!!

If I were going to pick a house to have been a "model" for the Magnolia, I'd pick this house in Blacksburg, South Carolina After all, this actually looks like a Magnolia!

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The Magnolia was offered from 1918-1922 and is shown here on the cover of the 1918 Modern Homes catalog.

The Magnolia was offered from 1918-1922 and is shown here on the cover of the 1918 Modern Homes catalog. Some may describe it as a Colonial Revival, but really, it's a foursquare with delusions of grandeur.

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The Magnolia (1920 Modern Homes catalog).

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This house in Blacksburg, SC was built in 1910. You want to talk about a model for the Magnolia? This would be it. The house was wider and deeper than the Magnolia, but it would have been easy work to cut it down to size for a kit house catalog.

This house in Blacksburg, SC was built in 1910. You want to talk about a "model" for the Magnolia? This would be it. The house was wider and deeper than the Magnolia, but it would have been easy work to "cut it down to size" for inclusion in a kit house catalog. There are 15 small lites over the large windows on the first floor - just like the Magnolia. And, it's in South Carolina, just where you'd expect to find a "Magnolia"!

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The other big difference are the columns.

The other big difference is the columns. The real Magnolia has hollow wooden columns (made of poplar). The house in Blacksburg had columns made of concrete. Try shipping *that* from Chicago!

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The details around the eaves are also a little bit off.

The details around the eaves are also a little bit "off." The eave brackets on the SC house are more ornate (photo on right). The underside of the front porch (eaves) shows that there are ten brackets on the Sears Magnolia. The Blacksburg house has eight brackets. The Magnolia's dormer has four of these eave brackets. The Blacksburg house has three. These are the kind of details that really do matter. (The house on the left is a Magnolia in Nebraska which has since been torn down. Photo is courtesy Nebraska State Historical Society and may not be used or reproduced without written permission.)

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But boy oh boy, its a close one!!

But boy oh boy, it's a close one!!

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Has those 15 lites over the window, too!

Has those 15 lites over the window, too!

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Even the interior floorplan was a good match!

However, the interior floorplan was not quite right, and that's a big deal, too.

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Heres the real deal in Northern West Virginia.

Here's the real deal in Northern West Virginia.

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And here are

In June 2012, I traveled to Anderson, SC and found these two Colonial Revivals within a block of each other. In the South, this house style is very popular and can be found in almost every old neighborhood. In fact, these houses might just be real Colonials (as opposed to a post-Civil war "Revival").

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The Colonial Revival was a hugely popular housing style in the late 1800s and early 1900s. To learn more about this style, I heartily recommend this book. Why, its just *FULL* of Sears Magnolias!!!  (Not)

The Colonial Revival was a hugely popular housing style in the late 1800s and early 1900s. To learn more about this style, I heartily recommend this book. Why, it's just *FULL* of Sears Magnolias!!! (Not)

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To contact Rose, please leave a comment below.

Better yet, if you’d like to buy a copy or Rose’s book, click here.

To read about the now-deceased Magnolia in Lincoln, Nebraska, click here.

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How to Properly Identify a Sears Magnolia

November 27th, 2012 Sears Homes 2 comments

Nary a week passes that someone doesn’t send me a note, happily reporting that they’ve spotted a Sears Magnolia in their neighborhood.

And 99.99% of the time, they’re wrong.

Priced at about $6,000, the Sears Magnolia (sold from 1918-1922) was Sears biggest and fanciest kit home. And despite lots of searching, only seven Sears Magnolias have been found.

Like most of the 370 designs of houses offered by Sears, the Magnolia was purposefully patterned after a popular housing style: The Southern Colonial. Here in Hampton Roads, there’s a Southern Colonial Revival in many of our early 20th Century neighborhoods.

However, the Sears Magnolia - the real deal - has several distinctive features that distinguish from “look-alikes.”

The photos shown below give some visual clues on how to identify the Sears Magnolia (the real deal).

The Sears Magnolia was their biggest, fanciest and most expensive home. It was offered from 1918-1922. The picture here is from the 1921 catalog.

The Sears Magnolia was their biggest, fanciest and most expensive home. It was offered from 1918-1922. The picture here is from the 1921 catalog. If you look closely at the badge that shows the price, you'll see that the Magnolia was also known as #2089.

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After World War One (The Great War),

After World War One (The Great War), lumber prices went sky high. Sears catalogs had about a six-week lead time (from creation to publishing). Due to the volatility of building material costs, Sears couldn't keep up on the price info. As an alternate, they just stuck price sheets into the pages of the Sears Modern Homes catalog. See the Magnolia above? This shows the profound reduction in cost, in the Spring 1921 Sears catalog.

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The Magnolia had more than 2,900 square feet (as built). The first floor was pretty busy.

The Magnolia had more than 2,900 square feet (as built). The first floor was pretty busy.

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Heres a close-up of the kitchen

Here's a close-up of the kitchen area and butler's pantry. Notice that there''s a downstairs "lavatory." Pretty upscale for 1921.

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My favorite Magnolia. This one is in Benson, NC.

A picture-perfect Magnolia in Benson, NC.

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And this one is in Canton, Ohio.

And this one is in Canton, Ohio.

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The lumber in Sears Homes was numbered, as is shown in this graphic from the rear cover of the 1921 catalog.

The lumber in Sears Homes was numbered, as is shown in this graphic from the rear cover of the 1921 catalog. The mark is on one end of the lumber, and also on the face of it (typically about 6-8" from the end). "B" was for 2x4s, "C" was 2x6s, "D" was 2x8s.

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Heres a real life example of the marks.

Here's a real life example of the mark on the lumber.

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The Magnolia was also known as Modern Home #2089. If you look closely, you'll see the number 2089 scribbled on this 2x8. This is the basement of the Benson Magnolia. When the house was being prepared for shipment out of the mill in Cairo, Illinois, the model number was written on a few of the framing members. To the right is the name of the family that originally placed the order for this house.

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The Magnolia was offered with both Corinthian (as shown here) and Ionic columns. I havent figured out if this was an option, or if it was dependent on what year the house was ordered.

The Magnolia was offered with both Corinthian (as shown here) and Ionic columns. I haven't figured out if this was an option, or if it was dependent on what year the house was ordered. In the Sears Magnolia, these columns are wooden and hollow. I've found that most "Southern Colonials" (with these two-story columns) have concrete columns. If you think you've found a Magnolia, go rap on the columns and if they're made of something more solid than wood, it is NOT a Magnolia.

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The entry hall of a Sears Magnolia in Irwin, PA.

The entry hall of a Sears Magnolia in Irwin, PA. The details matter. Notice over the door, there's an arched fan light. Many "look-alikes" have a square transom over the door. Learn how to pay attention to these many details.

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Noticee these very disctinctive windows on the Magnolia. Does the house youre looking at have these very samee windows? If not, its probably not a Sears Magnolia.

Notice these very distinctive windows on the Magnolia. Does the house you're looking at have these very same windows? If not, it's probably not a Sears Magnolia.

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If it dooesnt look like this, its not a Magnolia!  :0

If it doesn't look like this, it's not a Magnolia! :)

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Here's another example of a Magnolia (located in West Virginia).

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And another

And another beautiful Magnolia in Syracuase, NY. (Photo is courtesy of Mariel Proulx and may not be used or reproduced without written permission.)

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To learn more about Sears Homes, click here.

To read another really awesome story on Sears Homes, click here.

My favorite blog (an interview with a man who built a Magnolia) is here.

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A Little Bit of Hollywood in Owaneco (Illinois)

November 25th, 2012 Sears Homes 3 comments

In February 2010, I traversed 2,500+ miles, driving throughout the Illinois hinterlands, seeking and finding Sears Homes.

I’m firmly convinced that we all entertain angels unawares (although sometimes, I suspect that it’s the angels that find me pretty entertaining). Before I start out on these jaunts, I always say a little prayer, asking for a bit of divine guidance.

Perhaps that’s how I came to land in Owaneco (a really tiny town). Turning onto the main drag (the only drag), I discovered this wonderful old Sears Hollywood. Yes, the house is a little tired but - the good news is - it’s in wonderfully original condition.

It’s been more than two years since I first posted these photos. Since then, the owners contacted me and said that they’re working hard to do a faithful restoration.

That’s always music to my ears!

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It was a gloomy day when I photographed this Sears Hollywood in Owaneco, but this is still one of my favorite photos from that trip.

It was a gloomy day when I photographed this Sears Hollywood in Owaneco, but this is still one of my favorite photos from that trip. This house is still solid and square and true.

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The original catalog image from 1919.

The original catalog image from 1919.

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This was a very spacious house.

This was a very spacious house. The living room alone was 406 square feet of living area. The house itself was almost 1,400 square feet. And it even had a sleeping porch on the back!

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The Hollywood was offered in two different styles.

The Hollywood was offered in two different styles. The house in Owaneco is the style shown in the lower right of the catalog page. I've reversed the image (as is shown directly underneath the home's actual photo). Sears plans could be "reversed" to take advantage of optimal lighting on the lot.

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According to the catalog, there are also Hollywoods in these cities!

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To learn more about Sears Homes, click here.

To read another fascinating blog, click here.

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The Lone Sears Home in Owaneco, Illinois

August 18th, 2010 Sears Homes 3 comments

During my long drive through the Illinois countryside, I found this Sears Hollywood (kit home) sitting just off the main drag in the tiny town of Owaneco, Illinois. The house is a spot-on match to the original catalog image, but this poor Hollywood is in poor shape.

Some of its flesh is missing and the skeletal system is also showing some signs of decay.

Perhaps someone from Owaneco will find this post and let the owner know that his old bungalow is actually a historically significant Sears Home!

Updated! To read the most recent update on this house, click here!!!

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Beautiful little Hollywood in Owaneco

Beautiful little Hollywood in Owaneco

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