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Posts Tagged ‘sears and roebuck catalog’

The Thrift Book of a Nation

May 26th, 2013 Sears Homes No comments

Earlier this week, my friend Rachel posted a picture of this 1922 Sears catalog in our Facebook group “Sears Homes.”

I found it utterly enchanting.

The cover shows a little girl dashing out to the mailbox to retrieve the goodies that just arrived from Sears & Roebuck. In the background, there’s a Sears Silo, a Sears Barn, and a Sears kit home, The Silverdale.

It’s an entire farm built by Sears!

Years ago, I interviewed Joseph Origer who’d purchased a Sears Hammond (kit house) out of the 1940 Sears Modern Homes catalog.  He was inspired to buy a Sears House by his father.

Mr. Origer explained,

My dad built a Sears kit silo in 1911 and he was so impressed with the quality of the lumber (all cypress) that he decided to buy and build Sears Modern Home #101.

I remember my father telling me that his kit home was all number one lumber and material. All the building materials cost $879 and the total expense, including all carpenter labor, was less than $1500. I still have the itemized list of materials for that house!

When I decided to marry and stay on the farm, my parents suggested we go to Chicago and pick out another Sears home. Dad said, “you know the material will be good.”

These 60-plus years The Hammond has been a wonderful house. I am glad I built it. This house has been well maintained inside and out, and it is still just as good as new.

Mr. Origer’s experience was probably fairly typical. Potential customers might have been hesitant to purchase an entire kit house, but they were ready and willing to buy chicken coops, silos, corn cribs, milk sheds, tool houses and more.

How many American farms were filled with Sears outbuildings and kit homes?

I wish I knew!

Many thanks to Rachel Shoemaker for sharing these wonderful images!

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Cover of the 1922 Sears General Merchandise catalog.

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The barn in the background is a Sears kit barn, L2055.

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Sears barn 1918

The Sears barn as seen in the 1920 Sears Modern Homes catalog.

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Unnamed, happy child with severely deformed left leg and mangled left hand rushes out to the mailbox to see what parcels have arrived from Sears and Roebuck.

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These must be some of Sears best customers! Not only did they order a house, silo and barn from Sears, but each day they receive a plethora of packages!

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Close-up of the Sears Silverdale. But what kind of car is that?

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silverdale

The Silverdale, as seen in the 1916 Sears catalog.

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Hettick, IL

A real live Silverdale in Hettick, IL.

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Thanks again to Rachel for sharing this wonderful picture!

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To learn more about the amazing Mr. Sears, click here.

To read more about Sears Homes, click here.

To visit Rachel’s blog, click here.

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The Sears Homes in Somerville, New Jersey

July 9th, 2012 Sears Homes 6 comments

Prior to May 2012, I’d never heard of Somerville, New Jersey.

And then I wrote a blog on the Sears Milton, and on the catalog page that features the Sears Milton, there was a small snippet mentioning that the Milton had also been built in Somerville, New Jersey.

I contacted a few folks in Somerville, and Marge Sullivan was kind enough to respond. Better than just responding, Marge sent photos, too.

In fact, not only did Marge send photos of the Sears Milton, but she also sent photos of several other Sears Homes in Somerville.

For years, I’d suspected that New Jersey was awash in Sears kit homes.

Sears had three mills, and Port Newark (New Jersey) was home to Sears second largest mill. And there were also seven Sears Modern Homes Sales Centers in New Jersey. There were only 40 of these sales centers in the country.

Sears strategically placed sales centers in areas where sales were very strong. Not surprisingly, sales increased in areas that boasted of having a Sears Modern Homes Sales Center.

In New Jersey, their seven sales centers were in Camden, Elizabeth, Hackensack, Long Branch, Newark, Paterson and Plainfield.

To learn more about these unique retail stores, click here.

And perhaps most interesting is that there’s a Sears Altona missing in Somerville. According to the Sears Modern Homes catalog, it was built in Somerville, but folks there are having a tough time finding it.

It may have been demolished or it may have been remodeled beyond all recognition. But we do know that one was built in Somerville, and that  L. B. Thatcher was the original builder. If someone in Somerville has access to a city directory, that last name may help in locating the missing Altona.

Many thanks to Marge Sullivan and also to the Somerville Historic Advisory Committee for sharing these wonderful photos!

To learn more about how to identify Sears Homes, click here.

To read about the Sears Milton in Somerville, click here.

Somewhere in Somerville, theres a Sears Altona!

Somewhere in Somerville, there's a Sears Altona!

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And according to this, it was built by L.

And according to this, it was built by L.B. Thatcher sometime before 1916.

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And theres a Sears Milton in Somerville, too.

And there's a Sears Milton in Somerville, too.

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Thanks to Marge Sullivan and the

Thanks to Marge Sullivan and the Somerville Historic Advisory Committee, we know where the Sears Milton is in Somerville! Photo is copyright 2010, Marge Sullivan and Somerville Historic Advisory Committee (Somerville, NJ) and may not be used or reproduced without written permission.

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The Sears Arlington, from the 1919 catalog.

The Sears Arlington, from the 1919 catalog.

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And heres a real beauty in Somerville, NJ.

And here's a real beauty in Somerville, NJ. This house is such a good match to the catalog page that it makes me swoon! For 90+ years, the asbestos, aluminum and vinyl siding salesmen have been kept at bay! This Arlington retains its original siding, columns and windows. Photo is copyright 2010, Marge Sullivan and Somerville Historic Advisory Committee (Somerville, NJ) and may not be used or reproduced without written permission.

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The Sears Carlin (also known as the Windsor) was for better class workers. Ive often wondered what Sears offered for the lower class workers.

The Sears Carlin (also known as the Windsor) was for "better class workers." I've often wondered what Sears offered for the "lower class workers."

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Another beautiful example of a Sears kit home in Somerville, NJ.

Another beautiful example of a Sears kit home in Somerville, NJ. It's so delightful to see these homes in largely original condition. Photo is copyright 2010, Marge Sullivan and Somerville Historic Advisory Committee (Somerville, NJ) and may not be used or reproduced without written permission.

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And what all-American town doesnt have an Americus?

And what all-American town doesn't have an Americus?

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Actually, there are many All American Towns that do not have an Americus within their borders, but Somerville is not one of them. This Americus is a stunner, and even has its original railings.

Actually, there are many "All American Towns" that do not have an Americus within their borders, but Somerville is not one of them. This Americus is a stunner, and even has its original railings. Photo is copyright 2010, Marge Sullivan and Somerville Historic Advisory Committee (Somerville, NJ) and may not be used or reproduced without written permission.

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The Cornell (also known as the Davenport) was a non-descript little foursquare, and it was also quite popular.

The Cornell (also known as the Davenport) was a non-descript little foursquare, and it was also quite popular. Shown here in the 1928 catalog, it endured to the bitter end, and was also featured in the 1940 catalog.

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This Cornell in Somerville is feeling very festive! Photo is copyright 2010, Marge Sullivan and Somerville Historic Advisory Committee (Somerville, NJ) and may not be used or reproduced without written permission.

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The Berwyn was another hugely popular house for Sears. Its also easy to find with that double-arched entry and long-tall vent in the front gable.

The Berwyn was another hugely popular house for Sears. It's also easy to find with that double-arched entry and tall vent in the front gable. (1929)

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Is this little house in Somerville a Berwyn? My first impression is yes, it is. Its missing the long tall vent in the front gable, but replacing that with a double-sash window would be easy to do. The rest of the house is a spot-on match.

Is this little house in Somerville a Berwyn? My first impression is yes, it is. It's missing the long tall vent in the front gable, but replacing that with a double-sash window would be easy to do. The rest of the house is a spot-on match. Photo is copyright 2010, Marge Sullivan and Somerville Historic Advisory Committee (Somerville, NJ) and may not be used or reproduced without written permission.

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Sears Lewiston, as

Look, it has an "S" on the chimney, and that's how you can tell it is a Sears Home! WRONG. That silly legend has persisted for many years, but it is NOT true. The "S" is just a stylistic element and has nothing to do with identifying a Sears House. (1930 catalog)

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Is this a Sears Lewiston in Somerville? On this house, it might be good to see a little more info. That metal casement window on the edge

Is this a Sears Lewiston in Somerville? Very possibly, and yet... On this house, it might be good to get a little more info. Is that a metal casement window on the left side? If so, that's a little worrisome. This style of house was hugely popular after WW2, and in my research, the quasi-Lewistons I've found with that metal casement window are always post-WW2. On the other hand, it's also very possible that this window was added in later years. The original wooden casement window that would have been in this spot was notoriously drafty. Photo is copyright 2010, Marge Sullivan and Somerville Historic Advisory Committee (Somerville, NJ) and may not be used or reproduced without written permission.

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The Martha Washington is one of my favorite Sears Homes. (1921 catalog)

The Martha Washington is one of my favorite Sears Homes. (1921 catalog)

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The Martha Washington in Somerville is another beauty in original condition. Notice the darling benches (hopefully under repair in this photo), also appear in the original catalog picture above. Photo is copyright 2010, Marge Sullivan and Somerville Historic Advisory Committee (Somerville, NJ) and may not be used or reproduced without written permission.

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Sears Modern Home #138. Pretty rare house.

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Of all the Sears Homes in Somerville, this is my favorite, Sears Modern Home #138.

Of all the Sears Homes in Somerville, this is my favorite, Sears Modern Home #138. And - as with the other Sears Homes in Somerville - this one is in beautiful condition! Photo is copyright 2010, Marge Sullivan and Somerville Historic Advisory Committee (Somerville, NJ) and may not be used or reproduced without written permission.

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And my friend Rachel recently discovered a Sears Cedars in Somerville. Itd be great to get a photo of that one, too!

And my friend Rachel recently discovered a Sears Cedars in Somerville. It'd be great to get a photo of that one, too!

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Do you know where the Sears Altona is in Somerville? If so, please leave a comment below!

To read the next blog, click here.

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