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Posts Tagged ‘sears modern homes catalog’

Milton in Somerville, NJ: It was Lost, But Now It’s FOUND!

June 5th, 2012 Sears Homes 2 comments

Thanks to indefatigable researcher Rachel Shoemaker, we now have an address for the Magnificent Milton in Somerville, New Jersey.

It’s next door to the Knights of Columbus Building (495 East Main Street) in Somerville, and the Milton is probably at about 491 East Main Street.

If anyone reading this would be willing to get a few photos (and an accurate address), I’d be profoundly grateful! And so would the 1000+ daily readers of this blog!  :)

To read about the Milton in Stanley, Virginia, click here.

Sears Milton, as seen in the 1916 Sears catalog.

Sears Milton, as seen in the 1916 Sears catalog.

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First floor plan

Look at the size of the living room. And the pantry is long and thin!

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Second floro plan

They really liked big hallways back then.

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Sears Milton in Stanley, Virginia and its a beauty!

Sears Milton in Stanley, Virginia and it's a beauty!

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Front porch of the Milton in Stanley, VA

Front porch of the Milton in Stanley, VA

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To learn more about Sears Homes, click here.

To read about the Milton in Stanley, Virginia, click here.

If you’re able to get a photo for Rose, leave a comment below!

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The Bungalow Craze and The Germ Theory

February 22nd, 2011 Sears Homes No comments

Did you know that, Dr. Joseph Lister - a 19th Century British physician - is largely responsible for the bungalow craze? The fact is, Joseph Lister and his germ theory dramatically changed the way Americans thought about their homes.

For so many years, mothers could only watch in helpless horror as their young children died from any one of a myriad of “common” diseases. And then in the late 1800s, Dr. Joseph Lister discovered that germs were culprit. Mothers and fathers, weary of burying their infants, had a new arch enemy: household dirt. As is explained in the 1908 book, Household Discoveries and Mrs. Curtis’ Cook-Book:

Not many years ago disease was most often deemed the act of Providence as a chastening or visitation for moral evil. Many diseases are now known to be merely human ignorance and uncleanliness. The sins for which humanity suffers are violations of the laws of sanitation and hygiene, or simply the one great law of absolute sanitary cleanliness… Every symptom of preventable disease and communicable disease…should suggest the question: “Is the cause of this illness an unsanitary condition within my control?”

Now that the enemy had been identified, modern women attacked it with every tool in their arsenal. Keeping a house clean was far more than a matter of mere pride: The well-being, nay, the very life of one’s child might depend upon a home’s cleanliness. What mother wanted to sit at the bedside of their sick child, tenderly wiping his fevered brow and pondering the awful question: “Was the cause of this illness an unsanitary condition within my control?”

Because of Dr. Lister and his germ theory, the ostentatious, dust-bunny-collecting Queen Anne, with its ornate woodwork, fretwork and gingerbread fell from favor with a resounding thud.

Simplicity, harmony and durability are the keynotes of the modern tendency. The general intention seems to be to avoid everything that is superfluous; everything that has a tendency to catch and hold dust or dirt. Wooden bedsteads are being replaced by iron or brass; stuffed and upholstered furniture by articles of plain wood and leather. Bric-a-brac, flounces, valances and all other superfluous articles are much less fashionable (from Household Discoveries and Mrs. Curtis’ Cook-Book).

Remember the movie “It’s A Wonderful Life”? There’s a 1920s scene where George Baily and his girlfriend pause in front of the massive Second Empire house. It sits abandoned and empty, deteriorating day by day. This was not an uncommon fate for Victorian manses in post-germ theory America. Who knew what germs lay in wait within its hard-to-clean walls?

The February 1911 Ladies’ Home Journal was devoted to the new housing style: Bungalows. One headline said, “The Bungalow, because of its easy housekeeping possibilities is becoming more popular every year.”

And all because of Dr. Lister.

(By the way, Dr. Lister did not invent the popular mouthwash but it was named after him and his discoveries.)

To learn more about the bungalows sold by Sears, click here.

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Snow White Kitchen

The Snow White "Sanitary" Kitchen. This picture is from the 1918 Sears Modern Homes catalog.

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Germ Theory

The Clorox man's claim to fame was superior germ-killing abilities. Note the adoring women praising him. Sadly, they're all wearing aprons. Well, maybe it's not so much sad as SCARY!

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Geor

George and Mary ("It's a Wonderful Life") got into this Second Empire Victorian *cheap* because it was riddled with germs and so hard to keep clean! After the discovery of the germ theory, we abandoned Victorian homes - with all their fretwork and frippery - in quite a hurry. Prior to the discovery of the germ theory, about 20% of children didn't make it to their 18th birthday. Once we figured out that it was these tiny microbes that was killing off our children, cleanliness became the order of the day.

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To buy Rose’s book, click here.

To read more about George and Mary, click here.

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