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My Favorite Magnolia Story - As Told By A Builder Who Built A Maggy

February 3rd, 2014 Sears Homes 4 comments

This blog originally appeared at this site November 2011. That was more than two years ago, and I thought it’d be worthwhile to print this again.  Enjoy!

In September 2002, I flew to Akron, Ohio to work with a producer for a new show that was tentatively called, History Detectives. They were very excited about launching the new program with a story on Sears Homes. I would appear on the second episode, in a story centered around some purported Sears Homes in Firestone Park in Akron.

The filming started at a beautiful Sears Magnolia in Canton, Ohio. What a thrill that was, to see my first Sears Magnolia up close and personal!

The filming took place in March and it was very cold in Ohio. Seemed like it was either snowing, getting ready to snow, or just finishing up with snow. I never saw a blue sky during my time in Ohio.

Despite the cold weather, it was a happy, happy event for me - all the way around. Throughout the eight days of filming, I was treated like a queen and I had my own “gaffer,” who fetched me donuts and hot cocoa and gloves and any little thing my heart desired. What fun!

Years after that big event, someone sent me an article about the building of that Magnolia in Canton, Ohio. It was written sometime in the early 1990s by a Canton history buff, T. E. Prather. The title was “Magnolia: Neo Classic Revival Revived!”

What’s remarkable about this article is that it quotes the 94-year-old builder who helped build the Magnolia in 1923. (Unfortunately, it was a short newspaper clipping, and there was no newspaper name attached! I’d love to know where this originally appeared.)

Clarence Swallow was the builder of nearly 300 homes in this area, and in 1923, he was a 27-year-old carpenter. He was hired by Canton Attorney Leroy Contie, Sr., to supervise the total construction of Contie’s Magnolia.

The catalog price of this pre-cut house was $5,140. With the price of the Ridgewood lot, plastering, electrical work, plumbing, plus other extras, te total cost of the home was approximately $18,000.

Swallow explains how the crates of numbered, top-quality, pre-cut lumber and supplies were brought to the building site by horse-drawn wagons. Swallow and his two-man crew sorted through the giant jig-saw puzzle of packages and began construction in the summer of 1923.

The framing went up on the pre-formed concrete foundation through the summer and autumn. By the first snowfall, the Magnolia was under roof. Then Ennon Plumbing, Eclipse Electric, and several plasterers worked through the winter as Swallow and crew completed the interior trim work.

The six fluted yellow poplar Corinthian porch columns were precisely set in place to support the two-story front portico. The side lights [flanking] the front entrance and an elliptical fanlight under a second floor balcony were the center focus of the main entry.

The original elegance of this early 1920s Magnolia has yielded a small bit to being unoccupied over the past couple years. Yet it has been featured in the Smithsonian (November 1985) and was the featured home of Ohio Historical Society’s publication , Timeline in early 1989.


To read my second favorite blog about the Sears Magnolia, click here.

And we found an eighth Magnolia in West Virginia! Read about that here!

To read more about Sears and Firestone Park, click here.

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The Magnolia was the finest house that Sears offered (cover 1918).

The Magnolia was the finest house that Sears offered (cover 1918).

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Although I never did see one with a red roof.

Although I never did see one with a red roof.

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It was offered from 1918 - 1922, and sold for about $5,000 (depending on year). In 1920, the price hit $9,990 due to post-war hyperinflation of building materials.

It was offered from 1918 - 1922, and sold for about $5,000 (depending on year). In 1920, the price hit $9,990 due to post-war hyperinflation of building materials.

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One of my favorite Magnolias in Benson, SC.

One of my favorite Magnolias in Benson, NC.

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Another gorgeous Magnolia in West Virginia.

Another gorgeous Magnolia in West Virginia.

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The Magnolia in South Bend (which is currently for sale). Photo is copyright 2012 James Layne and may not be used or reproduced without written permission.

The Magnolia in South Bend (which is currently for sale). Photo is copyright 2012 James Layne and may not be used or reproduced without written permission.

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This Magnolia in Piedmont, Alabama is looking a little rough, but its recently been sold and maybe itll get a new chance at life.

This Magnolia in Piedmont, Alabama is looking a little rough, but it's recently been sold and maybe it'll get a new chance at life. It does need some lovin'.

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A brick Sears Magnolia in Pennsylvania.

A brick Sears Magnolia in Pennsylvania.

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And a STUNNING Magnolia in Syracuse, NY. Its also a real beauty.

And a STUNNING Magnolia in Syracuse, NY. It's also a real beauty. (Photo is courtesy of Mariel Proulx and may not be used or reproduced without written permission.)

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Rest in peace, old Maggy. This was torn down in 1986. Sigh.

Rest in peace, old Maggy. This was torn down in 1986. Sigh. Photo is courtesy Nebraska State Historical Society and may not be used or reproduced without written permission.

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To read about the Magnolia in Lincoln, Nebraska, click here.

To see the inside of a Magnolia, click here.

To buy Rose’s book, click here.

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Wanted: More Better Pictures of the Lincoln Magnolia!

July 6th, 2013 Sears Homes 1 comment

Updated! I got my “more better pictures”!  Click here to learn more!

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Thanks to Rebecca Hunter, I now have a picture (albeit a little faded) of the Sears Magnolia in Lincoln, Nebraska. Unfortunately, the house burned in 1985 or 1986, and shortly afterwards, it was razed.

The Magnolia in Lincoln was one of eight known Magnolias in the country, and (as far as we know), the only one that has been demolished.  (An eighth Magnolia in West Virginia was recently discovered.)

Last night as I was thinking about this old house in Nebraska, I realized that someone somewhere is bound to have a better photo of the Magnolia, and perhaps a photo of the house in its prime. This house was in the state’s capitol (Lincoln), and it must have been fairly well known in the community, and hopefully, well photographed!

The house was owned by a family named “Benza,” and it was probably built between 1918 and 1922. It was located at 5901 NW 20th Street in Lincoln.

If you have any information on this house, or any photos, please leave a comment below!

To learn more about the Magnolia, click here.

To read about the building of a Magnolia, click here.

To visit Rebecca’s website, click here.

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Sears Magnolia Lincoln

This is the only known photo of the Sears Magnolia in Lincoln. The house was torn down in 1985 or 1986, and in this photo, the house appears to be in very rough shape. I have no idea what year this photo was taken. There's a car in front of the house, but I can't see much of it. Somewhere, there's a better photo of this house. I'd love to see it.

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Sears Magnolai

The Sears Magnolia in Alabama (Piedmont) is also in need of a little love.

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Magnolia 1918

The Magnolia was first offered in the 1918 Modern Homes catalog.

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Magnolia 1918

In 1918, it was offered for $4485, and if you wanted to just buy the plans, those were a scant $10.

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Magnolia 1920

Due to post-war hyperinflation, the price of the Magnolia hit $7,998 in 1920.

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Magnolia 1921

By 1921, the price had dropped to about $6,500.

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prices

After World War One, the cost of building materials and lumber went sky high. Sears catalogs had a six-week lead time (from creation to publishing). Due to the volatility of building material costs, Sears couldn't keep up on the price info. As an alternative, they just stuck price sheets into the pages of the Sears Modern Homes catalog. See the highlighted entry above? This shows the profound reduction in cost, in the Spring 1921 Sears catalog. In fact, the catalog page (shown above) has a price of $6,488 but this insert shows the price as $10 cheaper.

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Magnolia 1922 (last year)

The Magnolia made its final appearance in the 1922 catalog. The price was now $5,849, or about $1,000 more than when first offered in 1918. Did anyone buy their Magnolia when it cost $10,000?

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Magnolia in South Bend

One of the eight known Magnolias is in South Bend, IN. (Photo is copyright 2012 James Layne and may not be used or reproduced without written permission.)

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Magnolia in Canton, OH

The Magnolia in Canton, OH was almost lost (roof had collapsed into the 2nd floor), but it was painstakingly restored to its original splendor. Photo is copyright 2012 Janet Hess LaMonica and may not be used or reproduced without written permission. So there.

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Do you know the location of another Magnolia?  Please leave a comment below!

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