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Posts Tagged ‘the story of WLS’

The Sears 264P202! What a House!

December 1st, 2012 Sears Homes 1 comment

Before 1918, Sears Homes were given numbers, not names. From a marketing perspective, it was brilliant to assign names to these models. After all, would you rather tell Mum and Dad that you’re buying “Sears Modern Home #2089″ or that you’ve just purchased The Magnolia?

Pre-1916, some of these houses had very long model numbers, such as the house shown here. It was apparently a fairly popular house for Sears, as I’ve got four real-life examples below, and yet it was offered only for a few short years, appearing last in the 1916 catalog.

Does this look like a Sears House to you? Didnt look like one to me, either, but it is! Its the venerable 264P202, and judging by the photos below, its a design that you should memorize, because it was apparently fairly common!

Does this look like a Sears House to you? Didn't look like one to me at first, but it sure is! It's the venerable 264P202, and judging by the photos below, it's a design that you should memorize, because it was apparently fairly common! This one is in Benld, IL.

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An interesting aaside: Do you know how Benld got its name? A fellow named Ben L. Dorsey purchased the land foor its rich mineral rights (coal, really) and it was developed into a tiny town. The name “Dorsey” was already taken, so Ben L. Dorsey chose the name “Benld,” a combination of his first name and subsequent initals.

For the flatlander tourist, it might help you to know that it’s pronounced, “Benn-ELD.”

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The original catalog page (1916) shows that this house sold for

The original catalog page (1916) shows that this house sold for $1,165 and by 1917, it was gone. In 1918, Sears Homes were given names instead of numbers. The 264P202 never had a name, so we know it was gone by 1918.

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housse house

This wonderful example of a 264P202 is in Okawville, IL. Look at the detail on the columns! It's a real beauty in original condition, but...

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house house

A broader view shows that this old house has been converted into a Funeral Home, and that brick ranch globbed onto the side is actually a not-so-sensitive addition.

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house house

This 264P202 is in West Chicago. Of the four examples shown on this page, three of these homes have porte cocheres.

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house house hosue

Close-up of the original catalog image (1916).

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House in Arkansas

Here's one in Searcy, Arkansas that is being offered for sale at $128,000. In the listing, this house is described as "One of the last Sears Roebuck houses left in White County."

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To learn more about “one of the last Sears Roebuck houses in White County,” click here.

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The house in Searcy has a bathroom thats in beautifully original condition.

The house in Searcy has a bathroom that's in beautifully original condition. Left is the 1916 Modern Homes catalog. Right side is the house in Searcy.

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house text

Nice floor plan.

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To learn more about Sears Homes, click here.

To see an abundance of awesome photos of the house in Searcy, click here.

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The Flossmoor: Good Dental Advice or a Sears House?

November 29th, 2012 Sears Homes 7 comments

Or maybe both?

Yes, the Flossmoor was a Sears House that was offered for a short time in the late 1910s. By 1923, it was gone.

The massive cornice returns make it easy to identify. Another eye-catching feature is the clipped gable and the grouping of three windows on the front.

The 1920 Sears Modern Homes catalog promised, “You will like this.” Apparently, that statement was more hopeful than realistic. In my travels, I’ve only see a couple of these unique houses. Is there one in your neighborhood? If so, stop what you’re doing, get a photo and send it to me.  :)

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Flossmoor 1920

Massive cornice returns, clipped gables and the three windows on the home's front make the Flossmoor an easy house to identify (1920).

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This Flossmoor was built in Evansville, Indiana and was featured in the 1919 Modern Homes catalog. Is it still standing?

This Flossmoor was built in Evansville, Indiana and was featured in the 1919 Modern Homes catalog. Is it still standing? Do the owners know what they have?

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Should

Mr. F. M. Hills of Evansville, Indiana shouldn't be too hard to find! :)

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According to the text in the 1920 catalog,

According to the text in the 1920 catalog, The Flossmoor was also built in these cities. Notice there's supposedly one in New York City!

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House

Look at the size of that reception hall! Also, note the "good morning" stairs.

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The floorplan was quite simple.

The floorplan was quite simple. A small hallway makes maximum use of the small footprint. Squeezing four small bedrooms out of this floorplan is pretty impressive.

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house

Nice house, isn't it? Another feature is that unusually small attic window.

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And heres the real life example in Batavia, Illinois.

And here's the real life example in Batavia, Illinois. Be still my heart.

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To learn more about Sears Homes, click here.

To see more photos of the Sears Homes of Northern Illinois, click here.

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A Fascinating Little Tidbit about WLS and Sears

December 29th, 2011 Sears Homes 10 comments

“What does WLS stand for?” is a question I often ask lecture attendees.

After giving more than 200 lectures in 25 states, only two people have answered this question correctly.

I’ll give you a hint. It has to do with Sears and Roebuck.

Thanks to eBay, I’ve located and purchased all manner of Sears Modern Homes ephemera, and one of my treasures is this employee newsletter. In fact, it was the very first edition of the “WLS” employee newsletter! Published in early 1925, it featured an interesting story titled, “The House The Kelly’s Built,” which told the story of a next-door neighbor  (Mr. Kelly) who’d hired “Jerry” (a 12-year-old boy) to help him build his newly purchased Sears kit home, The Clyde.

Jerry’s father (Mr. Thomas) was incredulous when he heard about this. After all, housebuilding is a difficult trade, for seasoned and experienced craftsman. When Jerry tries to explain that it’s a Sears kit house, with a 75-page instruction book, and numbered framing members (for easy assembly), his father chastises him for his impunity and reminds him that he is not to interrupt his elders.

It has a happy ending, as Mr. Kelly (the new Sears Homeowner) explains to Mr. Thomas (Jerry’s dad), that it is a very easy house to build, and when completed, it’ll be a real dandy of a home.

There are three important take-away lessons from this story.

1)  Building a kit home (12,000 easy pieces) was considered to be a simple task by the people who lived in the early 20th Century.

2) It was acceptable (and even common practice) to hire 12-year-olds for hard work.

3) Mr. Thomas was a horse’s ass.

To read another fascinating story about a murder in Lake Mills, click here.

Here

This short story appeared in the first edition of an employee newsletter issued for employees of Sears Roebuck. The name of the newsletter was "WLS."

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Lumber was numbered to facilitate construction

Framing members were marked with a three-digit number and a letter (D is for 2x8s, C for 2x6s, B for 2x4s). This mark, together with a 75-page instruction book, made assembly easy for even the novice homebuilder.

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The house that the Kellys are building (with young Jerrys help) is the Sears Clyde, a very modest and popular bungalow.

The house that the Kellys are building (with young Jerry's help) is the Sears Clyde, a very modest bungalow. Because it is such a modest house, it often gets severely remuddled through the passing decades. Identifying these simple houses is very difficult.

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Clyde

The Clyde, as seen in the 1921 Sears Modern Homes catalog.

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At least 98.76% of the time, the bay window in a little bungalow such as this is used for the dining room. The Clyde is an odd exception. In this little house, that bay on the side is for a bedroom, and the bathroom is right behind it. This is a useful detail for identifying The Clyde, as you should expect to see a bathroom vent roof pipe behind the bay.

At least 98.76% of the time, the bay window in a little bungalow such as this is used for the dining room. The Clyde is an odd exception. In this little house, that bay on the side is for a bedroom, and the bathroom is right behind it. This is a useful detail for identifying The Clyde, as you should expect to see a bathroom vent roof pipe behind the bay.

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This little Clyde in Cairo, IL is not feeling very well, and yet - it is definitely a Sears Clyde. That lowered platform on the front porch is still in place, but obscured by this white sedan. The gable ornaments and porch details are gone, and someone thought itd be a swell idea to do a thatch effect roof (shudder), but its a Sears Clyde.

This little Clyde in Cairo, IL is not feeling very well, and yet - it is definitely a Sears Clyde. That lowered platform on the front porch is still in place, but obscured by this white sedan. The gable ornaments and porch details are gone, and someone thought it'd be a swell idea to do a "thatch effect roof" (shudder), but it's a Sears Clyde.

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WLS

WLS stood for "World's Largest Store." The famous Chicago radio station, WLS, actually began as a promotional tool for Sears. The station signed on in 1924 with farm reports and weather information. Sears sold the radio station in the fall of 1928. Back in the day, call signs had meanings. Here in Norfolk, we had WGH which stood for "World's Greatest Harbor."

To read Part II, click here.

To learn more about how to identify a Sears home, click here.

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