About 75% of the time, I am not able to identify the house in their photo as a Sears Home. However, I’m usually able to identify the houses as a kit home from another company (such as Aladdin or Gordon Van Tine or Wardway).
Also - as is typical - some people were puzzled as to why their house wasn’t a match to any of the 370 designs that Sears offered. These folks had grown up hearing that “Grandfather bought the house from the Sears catalog and patiently waited for it to arrive at the train station,” and then went to work building his “Sears House.”
So what’s going on?
You have to begin with a simple question. What is a Sears house?
A Sears house is a kit home, wherein both blueprints and materials were purchased from the Sears Modern Homes catalog during their years of operation; 1908 - 1940.
Sears began selling building supplies in 1895, but they did not sell kit homes until 1908. Building supply catalogs from Sears offered almost everything you needed to build a house, but the first Sears Modern Homes catalog, offering the package deal, did not appear until 1908.
Sears did sell house designs - blueprints - in the early 1900s.
In fact, both Sears and Montgomery Wards promoted and sold an identical 4 x 6-inch booklet titled Practical Homebuilder with 115 different blueprints priced from $2.50 - $8.00, for houses that would cost $500 - $3500 to construct. But these were not Sears Modern Homes or even a precursor to Sears Modern Homes. Practical Homebuilder was created by Frederick Drake & Company and imprinted with the Sears or Wards name on the cover page and sold through their general merchandise catalogs.
I suspect that - in many cases - “Grandfather” purchased his blue prints from the Practical Homebuilder booklet (imprinted with the Sears Roebuck name and logo), and then ordered all his lumber from the Sears Building Materials Catalog, and then waited for his “Sears House” to arrive.
Again, to be a true “Sears House,” both blueprints and (at least some of the) building materials should have been purchased from the Sears Modern Homes catalog between 1908-1940. If any one of those three elements are missing: Blueprints, building materials or timing (1908-1940), it’s not a true Sears kit home.
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