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Posts Tagged ‘WLS’

Pretty, Pretty Preston!

December 28th, 2012 Sears Homes 11 comments

Houses By Mail” (published 1985) is a wonderful field guide for those seeking more information on the 370 models of Sears kit homes that were offered from 1908 - 1940. The book contains some factual errors, but it’s still one of my favorites and has a cherished spot in my library and in my heart.

The house featured on the cover of “Houses By Mail” is the Sears Preston. It’s a puzzle as to why the publisher selected this particular house, as it was a pretty rare model.

When Pete Sanders first discovered a Sears Preston in Berkley, Michigan, it was love at first sight.

“The character of the house was outstanding,” he said. “I loved it, and I left a note in the door, asking about buying it.”

Pete says he didn’t realize it was a Sears House until after he purchased it.

Pete told me, “Once I got inside the house, I was really in love. It had nine-foot ceilings, and the built-in bookcases had amazing detail.”

Pete has very good taste in houses!

The Preston was one of the top five fanciest (and most expensive) houses that Sears offered, right up there with the Magnolia and the Lexington.

Is there a Preston in your neighborhood? Send me a photo!

And thanks to Pete Sanders, Catarina Bannier and Judy Davids for supplying all these wonderful photos!

The Sears Preston was one of Sears biggest and fanciest homes. Its shown here in the 1921 catalog.

The Sears Preston was one of Sears biggest and fanciest homes. It's shown here in the 1921 catalog. Note the price. The Preston was second only to the Magnolia in terms of price and grandeur. The Sears Magnolia was the most expensive house that Sears offered.

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Close-up of the Prestons dining room.

Close-up of the Preston's dining room.

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Notice the detail on the living room fireplace. This is a classic design for a Sears fireplace.

Notice the detail on the living room fireplace. This is a classic design for a "Sears" fireplace.

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This was the only house Sears offered that showcased the optional wall safe.

This was the only house Sears offered with an optional wall safe. I see some Federal Reserve notes on the bottom, but what's in the top shelf?

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The Preston also had a built-in breakfast nook.

The Preston also had a built-in breakfast nook.

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The floorplan shows the massive rooms.

The floorplan shows the massive rooms. The living room was 27' long. That's a big room.

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Upstairs

Upstairs had four modest bedrooms and a sleeping porch.

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It really was (and is) a beautiful home.

It really was (and is) a beautiful home.

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And heres the house that Pete Sanders fell in love with in Berkley, Michigan.

And here's the house that Pete Sanders fell in love with in Berkley, Michigan. The dormers were removed and the front entry was remodeled sometime in the early 1930s. Photo is copyright 2012 Judy Davids and may not be used or reproduced without written permission.

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Incredibly, Pete has some vintage photos of the house.

Incredibly, Pete has some vintage photos of the house. This photo shows the house with the original dormers and entry-way. Even the flower boxes are in place. Photo is courtesy of Pete Sanders and may not be used or reproduced without written permission.

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bicycle

This shot shows a cute little kid on a big bike and also the home's original entryway. Photo is courtesy of Pete Sanders and may not be used or reproduced without written permission.

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And the homes rear.

And the home's rear. One of the unique features of the Preston was that it was one of only FIVE models that Sears offered with functional shutters. (In addition to The Preston, the other Sears Homes with real shutters were The Puritan, The Lexington, Martha Washington and The Verona.) The other Sears Homes had decorative shutters that were permanently affixed to the wall. Photo is courtesy of Pete Sanders and may not be used or reproduced without written permission.

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And a wonderful photo showing a picture-perfect picket fence.

And a wonderful photo showing a picture-perfect picket fence for a perfect and pretty Preston. Photo is courtesy of Pete Sanders and may not be used or reproduced without written permission.

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Close-up of the house

Close-up of the house. Photo is courtesy of Pete Sanders and may not be used or reproduced without written permission.

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Another view of the house

Another view of the house, post-entry-way remodel. The dormers were removed when the entry-way was squared off. Photo is courtesy of Pete Sanders and may not be used or reproduced without written permission.

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Another view of the house, showcasing that incredible fence. Photo is courtesy of Pete Sanders and may not be used or reproduced without written permission.

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The Baldwins owned the home in the 1930s.

The Baldwins owned the home in the 1930s. Judging from this photo, they didn't have the official Sears fireplace (shown above). You can see a piece of the original built-in bookcases behind Father's left shoulder. Ernest R. Baldwin (seated) was the mayor of Berkley from 1932 to 1944. Those were tough years to be a mayor of any town. Florence Church Baldwin is seated beside him. Also pictured are their two sons, Robert and James. Ernest R. Baldwin was a veteran from The Great War. Photo is courtesy of Pete Sanders and may not be used or reproduced without written permission.

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Pete really scored a bonanza with these photos of the homes interior.

Pete really scored a bonanza with these photos of the home's interior. This is the living room, adjoining the entry hall. Photo is courtesy of Pete Sanders and may not be used or reproduced without written permission.

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And check out the bedroom!

And check out the bedroom! What a perfect picture, encapsulating the furnishings and lifestyles of the early 1930s. Photo is courtesy of Pete Sanders and may not be used or reproduced without written permission.

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The Preston is a very rare Sears kit home, but Catarina Bannier found one in the Washington DC area.

The Preston is a very rare Sears kit home, but Catarina Bannier found one in the Washington DC area. Photo is copyright 2012 Catarina Bannier and may not be used or reproduced without written permission.

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And I found this one in Wyoming, Ohio in 2003.

And I found this one in Wyoming, Ohio in 2003.

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It is indeed a real beauty.

It is indeed a real beauty.

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To learn more about how to identify Sears Homes, click here.

To join our group on Facebook, click here.

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The Willard: A Two-Story English Cottage

December 5th, 2012 Sears Homes 3 comments

The Neo-Tudors (also called Tudor Revivals) have always had a special place in my heart. They’re cute, practical and distinctive.

The Sears Willard was one of their most popular designs, and because of its many distinctive features, it’s easy to spot.

Scroll on down to see several real-life examples of The Willard.

The Sears Willard was the house featured in a promotion showcasing affordable monthly payments.

The Sears Willard was the house featured in a promotion showcasing affordable monthly payments. It's a darling house, and the payments aren't too bad either.

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The Sears Willard, as seen in the 1928 catalog.

The Sears Willard, as seen in the 1928 catalog.

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Think you may have a Willard? Wont be hard to figure out if you can get inside! Look at the many unique features on this floorplan!

Think you may have a Willard? Won't be hard to figure out if you can get inside! Look at the many unique features on this floorplan!

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It is a darling house!

It is a darling house!

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In all my house-hunting career, Ive never photographed a Sears Willard from the right angle. Something in my muscle memory demands that I take the photo from THIS angle.

In all my house-hunting career, I've never photographed a Sears Willard from the right angle. Something in my muscle memory demands that I take the photo from THIS angle. Nonetheless, you can see a few of those distinctive features from this angle. Notice the three windows in a row on the right side, and the dainty cornice return. Also notice the nine lites (windows) in the front door. This brick Willard is in Colonial Heights, VA.

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This house is photographed from the correct angle, but its not my photo.

This house is photographed from the correct angle, but it's not my photo. This Willard is in Bowling Green, Ohio and the photo was taken by Dale Patrick Wolicki (copyright 2010, and can not be reprinted or used without written permission).

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And heres another Willard

This Willard was not photographed by me, but you can see that Rebecca Hunter (the photographer) has the same problem with muscle memory that I do. (Photo is copyright 2010 Rebecca Hunter and can not be reprinted or used without written permission). We just yearn to photograph this house from the three-window side.

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Galax, Virginia is a fun little town with lots of rolling hills which makes photography a bit challenging.

Galax, Virginia is a fun little town with lots of rolling hills which makes photography a bit challenging. Lots of utility wires in this photo, but it's definitely a Willard (with a modified dormer) in Galax. Unfortunately, as built, that dormer (with a flat roof in front of the dormer window) leaks like a sieve, so people often build out the dormer to enclose that flat spot.

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One fine little Willard in Peoria, Illinois.

One fine little Willard in Peoria, Illinois. Again, from the wrong angle.

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Here's the lone Willard photo I have taken from the correct angle. It's in Crystal Lake, IL.

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And another fine Willard in Harrisonburg, Virginia.

And another fine Willard in Harrisonburg, Virginia. Look at the angle. Sigh.

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To visit Dale’s website, click here.

To visit Rebecca’s website, click here.

To learn more about Sears Homes, click here.

Interested in Wardway (Montgomery Ward) kit homes? Click here.

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The Sears 264P202! What a House!

December 1st, 2012 Sears Homes No comments

Before 1918, Sears Homes were given numbers, not names. From a marketing perspective, it was brilliant to assign names to these models. After all, would you rather tell Mum and Dad that you’re buying “Sears Modern Home #2089″ or that you’ve just purchased The Magnolia?

Pre-1916, some of these houses had very long model numbers, such as the house shown here. It was apparently a fairly popular house for Sears, as I’ve got four real-life examples below, and yet it was offered only for a few short years, appearing last in the 1916 catalog.

Does this look like a Sears House to you? Didnt look like one to me, either, but it is! Its the venerable 264P202, and judging by the photos below, its a design that you should memorize, because it was apparently fairly common!

Does this look like a Sears House to you? Didn't look like one to me at first, but it sure is! It's the venerable 264P202, and judging by the photos below, it's a design that you should memorize, because it was apparently fairly common! This one is in Benld, IL.

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An interesting aaside: Do you know how Benld got its name? A fellow named Ben L. Dorsey purchased the land foor its rich mineral rights (coal, really) and it was developed into a tiny town. The name “Dorsey” was already taken, so Ben L. Dorsey chose the name “Benld,” a combination of his first name and subsequent initals.

For the flatlander tourist, it might help you to know that it’s pronounced, “Benn-ELD.”

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The original catalog page (1916) shows that this house sold for

The original catalog page (1916) shows that this house sold for $1,165 and by 1917, it was gone. In 1918, Sears Homes were given names instead of numbers. The 264P202 never had a name, so we know it was gone by 1918.

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housse house

This wonderful example of a 264P202 is in Okawville, IL. Look at the detail on the columns! It's a real beauty in original condition, but...

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A broader view shows that this old house has been converted into a Funeral Home, and that brick ranch globbed onto the side is actually a not-so-sensitive addition.

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This 264P202 is in West Chicago. Of the four examples shown on this page, three of these homes have porte cocheres.

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Close-up of the original catalog image (1916).

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House in Arkansas

Here's one in Searcy, Arkansas that is being offered for sale at $128,000. In the listing, this house is described as "One of the last Sears Roebuck houses left in White County."

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To learn more about “one of the last Sears Roebuck houses in White County,” click here.

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The house in Searcy has a bathroom thats in beautifully original condition.

The house in Searcy has a bathroom that's in beautifully original condition. Left is the 1916 Modern Homes catalog. Right side is the house in Searcy.

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house text

Nice floor plan.

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To learn more about Sears Homes, click here.

To see an abundance of awesome photos of the house in Searcy, click here.

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The Flossmoor: Good Dental Advice or a Sears House?

November 29th, 2012 Sears Homes 4 comments

Or maybe both?

Yes, the Flossmoor was a Sears House that was offered for a short time in the late 1910s. By 1923, it was gone.

The massive cornice returns make it easy to identify. Another eye-catching feature is the clipped gable and the grouping of three windows on the front.

The 1920 Sears Modern Homes catalog promised, “You will like this.” Apparently, that statement was more hopeful than realistic. In my travels, I’ve only see a couple of these unique houses. Is there one in your neighborhood? If so, stop what you’re doing, get a photo and send it to me.  :)

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Flossmoor 1920

Massive cornice returns, clipped gables and the three windows on the home's front make the Flossmoor an easy house to identify (1920).

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This Flossmoor was built in Evansville, Indiana and was featured in the 1919 Modern Homes catalog. Is it still standing?

This Flossmoor was built in Evansville, Indiana and was featured in the 1919 Modern Homes catalog. Is it still standing? Do the owners know what they have?

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Should

Mr. F. M. Hills of Evansville, Indiana shouldn't be too hard to find! :)

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According to the text in the 1920 catalog,

According to the text in the 1920 catalog, The Flossmoor was also built in these cities. Notice there's supposedly one in New York City!

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Look at the size of that reception hall! Also, note the "good morning" stairs.

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The floorplan was quite simple.

The floorplan was quite simple. A small hallway makes maximum use of the small footprint. Squeezing four small bedrooms out of this floorplan is pretty impressive.

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Nice house, isn't it? Another feature is that unusually small attic window.

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And heres the real life example in Batavia, Illinois.

And here's the real life example in Batavia, Illinois. Be still my heart.

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To learn more about Sears Homes, click here.

To see more photos of the Sears Homes of Northern Illinois, click here.

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Richard Warren Sears: A Few Fun Facts!

November 28th, 2012 Sears Homes No comments

As mentioned in my previous blog, Richard Warren Sears was my hero, and he really was a marketing genius.

Here’s my #1 favorite story that showcases his brilliance:

Knowing that many households would have both his catalog and the Montgomery Ward catalog, Sears purposefully designed his catalog a little shorter and narrower than the Ward catalog. He knew that when the housewife was tidying up the home, the Sears catalog, being smaller, would be stacked on top of the Wards catalog.

The book Sears Roebuck and Company: 100th Anniversary relates that a Sunday School pupil was asked,”Where did the Ten Commandments come from?” The child innocently replied, “From the Sears, Roebuck catalog.”

Local merchants and owners of general stores were up in arms at the low prices Sears offered in his catalog and the bold promises that buyers could save money by eliminating the middle man. Of course, the middle man that Sears wanted to eliminate was the owner of the general store! In more than a few towns, children were promised a free movie ticket for every Sears catalog they brought into the local store. The catalogs were then piled high and ceremoniously burned in a massive bonfire.

In 1896, the annual sales for the mail order firm of Sears and Roebuck were $1.2 million and by 1914 they hit $101 million. At its peak in 1915, the general merchandise catalog contained 100,000 items in 1200 pages and weighed four pounds.

During World War I, the Sears Roebuck catalog was the book most requested by American soldiers recovering in overseas hospitals. Julius Rosenwald sailed to France in the midst of the Great War (WWI) with four huge wooden crates, each filled with Sears catalogs, for distribution to the American boys lying in a hospital. (The Good Old Days; A History of American Morals and Manners as Seen Through the Sears Roebuck Catalogs.)

According to Sears, Roebuck, USA: The Great American Catalog Store and How It Grew a Sears customer wrote and asked to return several bottles of patent medicine shed purchased from Sears, explaining that the medicine had originally been intended for her husband and he’d since passed on. The clerk who received the inquiry responded by asking the woman if shed like to see a copy of Sears Tombstone Catalog.

The famous Chicago radio station, WLS, actually began as a promotional tool for Sears. In fact, WLS stands for Worlds Largest Store. The station signed on in 1924 with farm reports and weather information. Sears sold the radio station in the fall of 1928.

In the 1930s, Sears sold live baby chicks through their mail order catalogs. The chicks cost ten cents each and safe, live delivery was promised.

In November 1952, Sears announced it would sell the Allstate - a small car with a 100-inch wheelbase, capable of 35 mpg. It was an incredibly “basic” ride, and the first models lacked trunk lids and glove compartments. The little car with a four or six cylinder engine cost $1395 - $1796. Two years later, Sears stopped selling the cars, having sold about 1500. The reason: Sears was ill-prepared to handle the problem of trade-ins.

To see several beautiful photos of this 1950s Dream Machine, click here.

To see a video of the Henry J (the Sears Allstate), click here.

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For 76.99 pounds (British), you can have your own "Henry J" (Sears Allstate) auto. This is a miniature reproduction of the 1952 "Deluxe" Allstate, offered by minimodelshop.com.uk.

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To order your own Henry J, click here.

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WLS was originally started by Sears and Roebuck to use wholly as a promotional tool. WLS stands for Worlds Largest Store. Shown here is the first edition of the WLS (Sears) employee newsletter.

WLS was originally started by Sears and Roebuck to use wholly as a promotional tool. WLS stands for "World's Largest Store." Shown here is the first edition of the WLS (Sears) employee newsletter.

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Sears had a massive lumber mill just outside of Cairo, Illinois. The street was named Sears and Roebuck Road, but in later years, it was split into two dead-end streets by the highway. One side was named Sears Road.

Sears had a massive lumber mill just outside of Cairo, Illinois. The street was named "Sears and Roebuck Road," but in later years, it was split into two dead-end streets by the highway. One side was named "Sears Road."

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And the other side was named Roebuck Road.

And the other side was named "Roebuck Road."

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And Garmin never got the memo...

And Garmin never got the memo...

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To read more about the mill in Cairo, click here.

To read the prior blog about Richard Sears, click here.

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Richard Warren Sears: My Hero

November 26th, 2012 Sears Homes 2 comments

Richard Warren Sears is one of my favorite characters in American history. He truly was a marketing genius, a fascinating entrepreneur and a real family man. Throughout his life, he maintained a deep and profound devotion to his family.

Richard Warren Sears was about 16 years old when his father died. That’s when Richard went to work to support the family.

By the mid-1880s, he’d found gainful employment as a railway station agent in Redwood Falls, Minnesota. Early in his career, Sears paid a mere $50 for a shipment of watches that arrived at the train station and had been refused by a local merchant. Selling them to other railway agents and passengers, Sears turned $50 worth of watches into $5000 in a few months.

His timing could not possibly have been any better.

With the advent of the steam locomotive, people could now travel easily throughout the country, but there was one problem with all this zipping to and fro:  In the early 1880s, our country had 300 time zones.

Many rural communities still relied on sun-time. Travelers headed west we’re expected to subtract one minute for every 12 miles of travel. Travelers headed east did the opposite.

Hope youre good at ciphering!

In November 1883, railway companies lobbied Congress to establish four time zones, to help standardize complicated train schedules. And what need did this new-fangled law breed? Watches.

Suddenly, they were a very hot commodity.

In 1886, 23-year-old Sears invested his $5000 cash profit into a new watch business and called it the R. W. Sears Watch Company. He advertised in regional newspapers and soon moved the business from Minneapolis to Chicago.

Occasionally the watches came back needing repairs, so in 1887, Sears decided it was time to hire a helper. A young watch repairman from Hammond, Indiana responded to Sears help wanted ad and was hired immediately.

And what was the watch repairman’s name?

Alvah Curtis Roebuck.

Richard and Alvah became good friends and eventually partners.

In 1891, Sears and Roebuck published their first mail order catalog (52 pages), offering jewelry and watches. By 1893, the little catalog had grown to 196 pages and offered a variety of items, including sewing machines, shoes, saddles and more. By the following year, the catalog hit 507 pages.

In 1895, Alvah Roebuck decided he wanted out. The 31-year old watch repairman’s health was collapsing under the strain of this new fast-growing business. The enormous burden of debt coupled with Sears wild ways of doing business were too much for mild-mannered, methodical Alvah.

He asked Sears to buy his one-third interest in the company for $25,000.

Of course, Sears didn’t have that kind of cash on hand, so he offered Chicago businessmen Aaron Nusbaum and Julius Rosenwald (Nusbaums brother-in-law) a one-half interest in the company. The price - $75,000, or $37,500 each. Six years later, in 1901, Rosenwald and Sears decided to buy out Nusbaum and offered him $1 million for his share of the business. Nusbaum refused and asked for $1.25 million, which he received.

(Pretty tidy profit for six years!)

Following a nationwide depression in 1907, Rosenwald and Sears were at loggerheads on the best course of action to weather the economic storm. This disagreement really did highlight their radically different concepts about everything.

On November 1, 1908, 44-year-old Richard W. Sears emerged from a terse, closed-door meeting with Rosenwald and announced that he would resign as President from his own company.

Sears reason for retiring: He didnt see the work as fun anymore. A short time later, Sears sold his stock for $10 million dollars. There was another reason for his departure. Sears wanted more time to take care of his ailing wife, who had suffered from ill health for years.

In September 1914, at the age of 50, Sears died from kidney disease, having turned $50 worth of pocket watches into a multimillion dollar mail-order empire. His estate was valued at more than $20 million.

Not too bad for a kid that got his start selling unwanted watches at a little train depot in Redwood Falls.

To read Part II of this blog, click here.

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Richard Warren Sears was one smart cookie. Hes shown here in his office in Sears World Headquarters (Chicago).

Richard Warren Sears was one smart cookie. He's shown here in his office the Sears' Headquarters (Chicago), at the corner of Homan Avenue and Arthington Street. It's claimed that Mr. Sears had one of the very first telephones in the state of Illinois. He had another telephone installed in his mother's home in Oak Park. Now *that's* a good son! :)

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Look at that telephone!

Look at that telephone! I bet that would fetch a pretty price on eBay! And you may notice that Mr. Sears is holding a Sears catalog in his right hand. He was quite the promoter.

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Sears retired from his own company in 1908, which was the same years that Sears issued its first Sears Modern Homes catalog (shown above).

Sears retired from his own company in 1908, which was the same years that Sears issued its first "Sears Modern Homes" catalog (shown above).

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Did you know that Sears sold cars in the 1950s? You’ll never guess the brand name they gave to their vehicles!  :)

To learn more about Sears Homes, click here.

To read another really fun blog, click here.

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The Glendale: A Good Substantial House of Nice Appearance

November 8th, 2012 Sears Homes 1 comment

World-famous Realtor and Sears House aficionado Catarina Bannier found this Glendale in the DC area, and sent me a bevy of wonderful photos, showcasing this beautiful Glendale.

Probably built in the early 1910s, this house is in amazingly original condition. And Catarina got some great photos!

The double windows situated at the corners of this foursquare make the Glendale easy to spot. The smaller windows (front and side) with the diamond muntins are also a distinctive feature.

To learn more about the Sears Homes that Catarina has found in DC, click here.

To learn more about Sears Houses in Illinois, click here.

The Sears Glendale, as seen in the 1919 catalog.

The Sears Glendale, as seen in the 1919 catalog.

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An unhappy Glendale in Mounds, Illinois (just outside of Cairo).

An unhappy Glendale in Mounds, Illinois (just outside of Cairo). This photo was snapped in 2010. Most likely, this house has now been torn down.

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Mounds

"Every bit of space has been used to the best advantage..." And all this for $1,748.

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And heres Catarinas Glendale in the DC area.

And here's Catarina's Glendale in the DC area. Photo is copyright 2012 Catarina Bannier and may not be used or reproduced without written permission.

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Another view.

Another view. Photo is copyright 2012 Catarina Bannier and may not be used or reproduced without written permission.

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Did I mention that this house is in wonderfully original condition?  WOW, look at the details!

Did I mention that this house is in wonderfully original condition? WOW, look at the details! How many hands have brushed past the finial on this newel post in the last 100 years? Photo is copyright 2012 Catarina Bannier and may not be used or reproduced without written permission.

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Close-up from the original catalog page.

Close-up of the newel posts from the original catalog page.

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Original windows, too!

Original windows, too! Photo is copyright 2012 Catarina Bannier and may not be used or reproduced without written permission.

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Out

The Glendale had two small fixed sashes on the first floor.

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Inside, it looked like this!

Inside, it looks like this! Photo is copyright 2012 Catarina Bannier and may not be used or reproduced without written permission.

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The newel posts inside are even prettier!

The newel posts inside are even prettier! Photo is copyright 2012 Catarina Bannier and may not be used or reproduced without written permission.

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And further down the staircase, youll see the distinctive plinth block that is typically found in Sears Homes. The problem of matching up difficult compound joints was solved with this simple block.

And further down the staircase, you'll see the distinctive plinth block that is typically found in Sears Homes. The problem of matching up difficult compound joints was solved with this simple block. Photo is copyright 2012 Catarina Bannier and may not be used or reproduced without written permission.

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And theres an original light fixture in one of the bedrooms.

And there's an original light fixture in one of the bedrooms. Photo is copyright 2012 Catarina Bannier and may not be used or reproduced without written permission.

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Built

This massive built-in China hutch retains its original finish. And it's beautiful! Photo is copyright 2012 Catarina Bannier and may not be used or reproduced without written permission.

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Original hardware, too!

Original hardware, too! Photo is copyright 2012 Catarina Bannier and may not be used or reproduced without written permission.

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original

If you look closely at the floorplan, you'll see the built-in hutch in the dining room. Also, take a look at the lone column in the doorway between the "parlor" and the dining room.

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The second floor shows four tiny bedrooms and a very long hallway.

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A view of those original windows from inside.

A view of those original windows from inside. Photo is copyright 2012 Catarina Bannier and may not be used or reproduced without written permission.

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Inside, there's a column and small shelf on just ONE side of the living room/dining room entry. This is also shown on the floorplan (above). Photo is copyright 2012 Catarina Bannier and may not be used or reproduced without written permission.

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To learn more about how to identify Sears Homes, click here.

To read about the PERFECT Christmas gift, click here. You’ll be glad you did!  :)

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WLS Radio and Sears Roebuck

October 21st, 2012 Sears Homes 5 comments

What is the connection between the famed Chicago radio station - WLS - and Sears Roebuck?

In 1924, WLS began life as a promotional tool for Sears. In fact, WLS stands for “World’s Largest Store.”

On April 9, 1924, Sears own radio station signed on with 500 watts, with offices on the 11th floor of the Sears 14-story “skyscraper” at Homan and Arthington Street in downtown Chicago.

In 1925, the front pages of the Sears Roebuck catalog promised that, “WLS was conceived in your interests, is operated in your behalf and is dedicated to your service.”

It was a short-lived experiment for Sears. Four years after its creation, WLS was sold to the Prairie Farmer Magazine. The studios were moved to the Prairie Farmer Building  (also in downtown Chicago).  In 1960, WLS was sold to the American Broadcasting Company (ABC).

Click here to learn more about the history of WLS.

Hey, is that a Sears House? Click here to learn more about identifying kit homes.

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In 1925, Sears published its first employee newsletter, known simply as "WLS" (World's Largest Store). Inside the newsletter was a detailed account of The Kelly Family buying and building their own kit home.

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To read more about the Kelly’s kit home, click here.

To buy Rose’s newest book, click here.

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Milton in Somerville, NJ: It was Lost, But Now It’s FOUND!

June 5th, 2012 Sears Homes 2 comments

Thanks to indefatigable researcher Rachel Shoemaker, we now have an address for the Magnificent Milton in Somerville, New Jersey.

It’s next door to the Knights of Columbus Building (495 East Main Street) in Somerville, and the Milton is probably at about 491 East Main Street.

If anyone reading this would be willing to get a few photos (and an accurate address), I’d be profoundly grateful! And so would the 1000+ daily readers of this blog!  :)

To read about the Milton in Stanley, Virginia, click here.

Sears Milton, as seen in the 1916 Sears catalog.

Sears Milton, as seen in the 1916 Sears catalog.

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First floor plan

Look at the size of the living room. And the pantry is long and thin!

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Second floro plan

They really liked big hallways back then.

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Sears Milton in Stanley, Virginia and its a beauty!

Sears Milton in Stanley, Virginia and it's a beauty!

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Front porch of the Milton in Stanley, VA

Front porch of the Milton in Stanley, VA

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To learn more about Sears Homes, click here.

To read about the Milton in Stanley, Virginia, click here.

If you’re able to get a photo for Rose, leave a comment below!

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The Princeville: A Dandy Home!

May 9th, 2012 Sears Homes 1 comment

Another not-so-popular house, and yet, it sure is easy to identify! This house has many very unusual features that really make it “jump off the curb” at you.

The arrangement of the dormers on the second floor is pretty eye-catching (three windows in the front dormer, four on the side), as is the corner box window on the first floor. That’ll certainly get your attention! The dining room has a squared-bay with a window seat.

The 1200-square-foot house offered three small bedrooms on the second floor (and one bath), with a spacious living room (21′ by 13′), nice size dining room (12′6″ by 14′6″), and a decent kitchen with its own walk-in pantry.

To learn more about Sears Homes, click here.

To hear Rose’s interview on WUNC (with Frank Stasio) here.

The Princeville, as seen in the 1919 catalog.

The Princeville, as seen in the 1919 catalog.

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The living room and dining room were unusually spacious.

The living room and dining room were unusually spacious. That corner box window was a staircase landing with a built-in seat. Very nice!

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Upstairs were three very small bedrooms and one bath.

Upstairs were three very small bedrooms and one bath.

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When I was writing The Sears Homes of Illinois, Rebecca Hunter gave up three days of her life to drive all over northern Illinois so that I could take photos! Rebecca drove me right to this house in West Chicago. Two years later, Im struggling to remember if this is my photo or Rebeccas photo! Lets say its Rebeccas.  :)  Photograph is copyright 2010 Rebecca Hunter and can not be reproduced or used without written permission.

When I was writing "The Sears Homes of Illinois," Rebecca Hunter gave up three days of her life to drive all over northern Illinois so that I could take photos! Rebecca drove me right to this house in West Chicago. Two years later, I'm struggling to remember if this is my photo or Rebecca's photo! Let's say it's Rebecca's. :) Photograph is copyright 2010 Rebecca Hunter and can not be reproduced or used without written permission.

To learn more about Rebecca’s newest book, click here!

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This is my favorite Princeville in all the world. Its in Clifton Forge, Virginia (near the West Virginia border), which is one of the prettiest cities in the entire country.  This Princeville is in incredibly beautiful condition. Very nice!!!

This is my favorite Princeville in all the world. It's in Clifton Forge, Virginia (near the West Virginia border), which is one of the prettiest cities in the entire country. This Princeville is in incredibly beautiful condition. Very nice!!!

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(Clifton Forge has an abundance of Sears Homes. Click here to see more!)

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Christiansburg, Virginia is near Roanoke and it also has several Sears kit homes, including this Princeville. The porch was closed in, and that altered its look quite a bit.

Christiansburg, Virginia is near Roanoke and it also has several Sears kit homes, including this Princeville. The porch has been closed in, and that altered its look quite a bit.

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Rebecca found this Sears House through old mortgage records. Incredibly, this is a Sears Princeville. YIKES!!!

Rebecca found this Sears House through old mortgage records. Incredibly, this "modernistic" house in St. Charles is a Sears Princeville. YIKES!!!

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Hard to believe that the house in St. Charles (shown above) started out life as a Sears Princeville.

Hard to believe that the house in St. Charles (shown above) started out life as a Sears Princeville.

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There are many more Sears Princevilles out there!

There are many more Sears Princevilles out there!

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To see a sneak peek of Rebecca’s newest book, click here.

Click here to see more pictures of pretty, pretty Sears Homes!

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